Press release

Fuze Study Reveals Peak Productivity @ Work is Powered by Culture and Technology

Sponsored by Businesswire

the leading cloud-based communications and collaboration platform
provider for the modern global enterprise, today published a new global
study, which reveals that the latest technology is enabling
organizations to reach peak productivity by facilitating an overall
cultural shift in how we work.

The Fuze report, Productivity
@ Work: The Fuze Communications Index
, incorporates global usage
data reflecting engagement with the Fuze platform by more than five
million workers in Australia, Canada, Denmark, France, Germany, India,
Italy, Norway, Spain, Sweden, the United Kingdom, and the USA, including
2.5 million meetings, 20 million calls, and 33 million messages. The
report found that communications and collaboration preferences are often
as diverse as the workforce they support. By understanding these
preferences, companies can empower their employees by implementing
solutions to support a collaborative work environment.

The report reveals that video and screen share meetings support employee
engagement and meeting efficacy by reducing the opportunity for
multitasking, a proven productivity-killer. When users turn on their
video or screen share during the meeting, attendees stay connected for
87 percent of the time. Without a screen share, they only remain
connected for 75 percent of the meeting. With an average meeting time in
the United States of 41.2 minutes, this increase in attendance
translates to an extra 4.9 minutes of engagement.

“Our research shows that today’s leaders have a responsibility to not
only invest in technologies that drive engagement, but also to implement
inclusive policies that ensure company culture is aligned with the
collaboration solutions they employ,” said Colin Doherty, chief
executive officer of Fuze. “Enterprise leaders need to understand the
unique differences across their workforce in order to empower all
employees to do their most effective and productive work, wherever and

The Fuze report also uncovers how technology can improve communication
and collaboration processes and enable workers to be more productive.
Key data and insights include:

  • Global meeting productivity––On average, meetings with members
    from one country last 19 minutes, but when adding team members from an
    additional country, the meeting length doubles to 38 minutes.
    Including four or more countries triples the length of the meeting to
    57 minutes. The duration of a meeting should increase for each new
    country added to reach maximum productivity. Additionally,
    organizations should consider switching calendar settings to 25 and 50
    minutes to ensure that meetings start on time by allowing employees
    ample time to get from one meeting to another.
  • Engaging distributed teams––While video and screen share
    meetings are shown to improve meeting engagement, only 23 percent of
    global respondents report that they use both video and screen share
    during meetings. This gap creates an opportunity for companies to
    build meeting cultures that improve employee engagement and
  • Most effective meeting times in different U.S. time zones––On
    average, the best time for East Coast meetings daily is 10:00 a.m.,
    but for the overall week, the best time to meet is at 4:00 p.m. on
    Wednesdays. The average top preference for daily meeting times for
    West Coast workers is 9:00 a.m., but for the overall week, the best
    time is 2:00 p.m. on Thursdays. It appears geographic
    stereotypes hold true in terms of meeting length, as southern and
    midwestern meetings frequently run longer. For example, South Dakota
    tops the list with the longest average call length of eight minutes
    and 15 seconds and Delaware has the shortest average call length at
    one minute and 24 seconds.

“Technology has already made a dramatic impact on our work lives, as it
has on the customer experience, and it will continue to reshape the
workforce,” said Roopam Jain, industry director, Connected Work Practice
at Frost & Sullivan. “It will have a similar impact on worker
preferences and desires for flexible work policies. Technology leaders
must invest now in workplace innovation and redesign to support the
distributed, dynamic, and on-demand workforce of tomorrow that will
require unprecedented connectedness and top-notch experiences to stay
engaged and productive.”

For the report, one year (2018) of global Fuze meeting data was
analyzed, consisting of scheduled ad-hoc and regularly occurring
meetings. The report also analyzed the characteristics of Fuze user
calls, messages, and meetings from three months (December 2018-February
2019) where a user participated in at least one call, message, and

To download the full Productivity @ Work report, click here.

About Fuze
Fuze is a global cloud communications and
collaboration software platform for the enterprise. Through an
innovative and consumer-inspired unified experience, Fuze enables
seamless transition between voice, video, messaging, and content
sharing. Fuze empowers the digital workforce anytime, anywhere, and
across any device. Headquartered in Boston, Massachusetts, Fuze has
additional locations including New York, San Francisco, Seattle, Ottawa,
London, Amsterdam, Aveiro (Portugal), Paris, Munich, Zurich, Copenhagen,
and Sydney. For more information, visit