Press release

General Assembly Pizza Launches Pizza Subscription in Canada’s Capital

Sponsored by Businesswire

Today, General Assembly Holdings Limited (“GA Pizza” or the “Company”) (TSXV: GA), a fast-casual, Toronto pizza restaurant turned omnichannel consumer packaged goods (“CPG”) brand, launched their unique direct-to-consumer (“DTC”) offerings in the Ottawa market—their frozen pizza subscription and pizza gifting services. Ottawa citizens living in the Almonte, Clarence Rockland, Gloucester, Hawkesbury, Kanata, Kemptville, Nepean, Orleans, Ottawa Central, Ottawa East, Ottawa South, Ottawa West, Renfrew, Smiths Falls and Stittsville regions, will be able to join and enjoy the GA Pizza Club, the frozen pizza subscription service that launched in Toronto in September 2020. Reinventing pizza night, GA Pizza Club stacks and gift boxes will be delivered ice-cold through GA Pizza’s last mile delivery.

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GA Pizza launched its unique direct-to-consumer offerings in the Ottawa market today—a frozen pizza subscription and a pizza gifting service.

GA Pizza launched its unique direct-to-consumer offerings in the Ottawa market today—a frozen pizza subscription and a pizza gifting service.

“Our goal is to make delicious pizzas available to everyone, everywhere—this is just the beginning for our exciting growth plans to launch in new markets across Canada,” said Ali Khan Lalani, Founder and Chief Executive Officer of GA Pizza. “We are honoured to be in Canada’s capital and can’t wait to provide Ottawa with the exceptional service and chef-made, artisanal pizzas that GA Pizza is known and loved for.”

Ottawa citizens will experience the same GA Pizza Club offerings available in Toronto, featuring stacks of four, six, eight or ten pizzas delivered to their door every four weeks, starting at $39 per order. GA Pizza Club members can choose from nine different 100% naturally leavened, 10” pizzas. Currently, 75% of GA pizzas are plant-based or meat free.

With an innovative entry into the booming direct-to-consumer ready-to-eat and meal kit space, GA Pizza Club has shipped over 30,000 subscription boxes since its launch. Recently, GA Pizza became available on the TSX Venture Exchange under the symbol “GA” — becoming the first-ever premium frozen pizza brand to go public on the TSXV. GA Pizza launched a freezer-to-table CPG line of premium, naturally leavened pizzas in April 2020, and quickly expanded distribution through DTC and retail channels across Southwestern Ontario. The Ottawa launch marks the first of many larger regional expansions as the brand continues its rapid growth trajectory across Canada.

For more information or to sign up for the GA Pizza Club in Ottawa, visit

About GA

GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Three years later, we also offer a freezer-to-table pizza with a groundbreaking direct-to-consumer platform: a pizza subscription ( and a gifting service ( Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us at the grocery store or visit

Tag @ga_pizza on Instagram.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

This press release contains statements which constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding anticipated increases to the Company’s production capacity at the master facility and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.