Ranked as the top Commercial Telematics vendor, Geotab scored highest in
the overall categories of implementation and innovation and had the
highest scores for four of the twelve ranking criteria stated ABI
Research, a global tech market advisory firm. Geotab was closely
followed by Verizon, Trimble, and Zonar in overall rankings.
The Commercial Telematics competitive assessment ranked 12 major vendors
in this industry – Arvento, G7, Geotab, Gurtam, Masternaut, MiX
Telematics, Omnitracs, Teletrac Navman, TomTom Telematics, Trimble,
Verizon, and Zonar – using ABI Research’s proven, unbiased
innovation/implementation criteria framework. Each vendor was analyzed
based on a combination of prognostics & analytics, monitoring, open
platforms, features, tech development, UI/UX, market share, geo
coverage, vertical segments, partnerships, financial strength, and
To qualify as a commercial telematics solutions vendor, the company
needed to have approximately 400,000 active subscribers specifically
within the commercial vehicle market. These subscriptions will exceed 45
million globally this year for a systems revenue of over US$17 billion.
The fast-growing service-based fleet subscriptions are forecasted to
grow by a nearly 19% CAGR from 2019-2024.
Geotab scored highest in implementation, followed by Verizon, Trimble,
Gurtam, and Omnitracs. “Verizon continued to take the market share lead
with over 1.59 million active subscribers, followed by Geotab at 1.36
million, Trimble at 1.28 million, and Omnitracs at 1.1 million,”
explained Susan Beardslee, Principal Analyst at ABI Research.
“Geographic expansion will prove critical to continued growth, which is
why Gurtam led geographic coverage with solutions in over 130 countries,
followed closely by MiX Telematics in over 120 countries.”
Geotab was also ranked first innovation, followed by Verizon,Trimble,
and Zonar. Both Trimble and Zonar had the top scores for differentiated
preventative maintenance, prognostics & analytics, with the former
offering both broad vertical coverage and customizable analytics and the
latter standing out for its unique vertical capabilities with Daimler
and Continental. Verizon had top innovation scores for features and
UI/UX and finished within the top three ratings for the remaining
Conversely, TomTom Telematics tumbles from fourth in the 2018 Commercial
Telematics competitive assessment to tenth place in the rankings this
year. This tumble has been influenced by their overall commercial
telematics growth being well under industry averages, and a troubling
decline in critical monthly revenue per subscription.
These findings are from ABI Research’s Commercial
Telematics competitive assessment report. This report is part of the
Transportation & eFreight research service, which provides
strategic guidance for transportation suppliers. Competitive
Assessment reports offer comprehensive analysis of implementation
strategies and innovation, coupled with market share analysis, to offer
unparalleled insight into a company’s performance and standing in
comparison to its competitors.
About ABI Research
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