Press release

Gerber Life Insurance Direct Online Sales Platform Selected by 50 Insurer CIOs for Novarica Research Council Impact Award

Sponsored by Businesswire

Gerber Life Insurance will receive an Impact Award from the Novarica Insurance Technology Research Council, a peer community of hundreds of insurance industry CIOs. Fifty CIO council members reviewed dozens of case studies to select the winners for the 8th annual awards.

Gerber Life developed a digital sales and underwriting system to support the direct-to-consumer channel. Custom built over four years, the system has supported 7-10% annual growth in its business, along with a 72% reduction in underwriting time and a 75% improvement in speed to market.

“Gerber Life’s digital-optimized core system is a great example of the impact that technology investments are driving for insurers,” says Matthew Josefowicz, President/CEO of Novarica and moderator of the Council.

“The creation of this new platform has supported the expansion of our current distribution capabilities, and enabled the creation of new ones, all aligned with the customer experience expected by today’s consumers,” says Eric Bulis, SVP of Operations & CIO at Gerber Life. “The platform provides a utility-like capability that underpins our digital and agent-based distribution strategies for the foreseeable future. It would not have been possible without close alignment across sponsoring business units and their contributing associates.”

Gerber Life’s case study, along with case studies of seven other winners, and more than 25 additional cases considered for Impact Awards, was published this week in Novarica’s 8th Annual Best Practices Case Study Compendium, online at Novarica has published more than 200 case studies through this program since 2012.

About the Novarica Impact Awards

The Novarica Research Council Impact Awards are the largest purely peer-juried awards in insurance technology. Council members vote annually to recognize the efforts of their peers to use technology to drive business value in digital, data/analytics, core systems, and IT operations. No vendors, consultants, journalists, or members of the Novarica team participate in the selection committee, making the Novarica Impact Awards distinctive in being a purely peer-juried award.

The Novarica Insurance Technology Research Council is a free, moderated, knowledge-sharing community of more than 300 insurer CIOs and senior executives. In addition to recognizing successful initiatives through the Impact Awards, members participate in anonymized studies and private, vendor-free events. More information at

The Council is managed by Novarica, a research and advisory firm that helps more than 100 insurers make better decisions about technology projects and strategy through published research, advisory services, and consulting on IT strategy, benchmarking, project assurance, capability and organizational assessments, and vendor selection.