VIPRA, the sweet and sultry red wine crafted for the modern millennial –
aka “Delta” – generation, announced today an event series bringing
creatively curated experiences to consumers this summer. The new wine
brand will help social wine lovers get date night ready at private
pop-up events featuring specialty styling services and beauty treatments
over refreshing VIPRA cocktails.
To bring the program to life, VIPRA is promoting it via Tinder, the
world’s most popular app for meeting new people, making them the first
wine advertiser on the platform in the U.S. Tinder users will have the
opportunity to be granted exclusive access to VIPRA “Primp & Pregame”
events, taking place in select cities throughout the summer.
“VIPRA is a fun, versatile and approachable brand designed to complement
the lifestyles of the Delta generation,” explained Derek Blackburn, SVP
Marketing, Frederick Wildman. “We’re excited to be promoting these
events on platforms such as Tinder to curate social, interactive
experiences that offer compelling value-adds to our consumer audiences.”
VIPRA Primp & Pregame events will feature complimentary styling
services, mixology demos, guest hosts, sampling sessions and more – all
to prepare attendees for the perfect night out. Whether getting ready
for a first date or glamming for a “girl’s night” on the town, VIPRA
Primp & Pregame events will ensure guests get a VIP treatment and can
head out in style – wherever they’re going next. Events will be taking
place throughout the summer in select cities:
- June 27th in New York City
- July 18th in Chicago
- July 21st in Washington, DC
VIPRA is delicately sweet and slightly fizzy with red fruit aromas. The
low-ABV wine is best served chilled and can be enjoyed on its own, mixed
with fruit and fruit juices, or combined with other spirits as part of a
variety of creative cocktails. It’s first variant – VIPRA Rosso Dolce
Sweet Red – hit markets earlier this month and is available nationwide.
Later this year, VIPRA will introduce canned packaging in addition to
its 750ml bottle. VIPRA is convenient in 250ml slim cans to be sold as
both singles and in four-packs. Making them easily transportable for
whomever enjoys them.
VIPRA Rosso Dolce Sweet Red, 750ml bottles are available at retailers
nationwide. The suggested retail price is $14.99. For cocktail and
recipes, plus serving suggestions, visit VIPRA online at www.viprawine.com
and follow VIPRA on Instagram at @VIPRAWINES.
About Frederick Wildman
Frederick Wildman and Sons is a New York based fine wine importer
offering the leading properties from France, Italy, Argentina,
California and other leading regions. FWS represents over 80 brands
including Champagne Pol Roger, Château Fuissé, Famille Hugel, Olivier
Leflaive, Pascal Jolivet and the fine wines of GIV including Santi, Nino
Negri, Re Manfredi, Castello Monaci, and Tenuta Rapitalà. For more
information, visit frederickwildman.com.