Press release

Global CX Provider Alorica Plants Flag in India and Launches Innovation Lab

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Celebrating its 20th year in business, Alorica
, a global leader in customer experience solutions, announced it
is continuing to broaden its footprint in Asia-Pacific with the addition
of an innovations lab and digital business processing management
operations located in India’s “Silicon Valley” Bengaluru. This
strategic expansion accommodates growing demand for digital, cognitive
and robotic process management services and the ability to house a team
solely focused on exploring and trendsetting new technologies in this
highly-competitive marketplace.

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Andy Lee, Chairman and CEO; Joyce Lee, Chief Culture Officer; Bhaskar Menon, Chief Transformation Of ...

Andy Lee, Chairman and CEO; Joyce Lee, Chief Culture Officer; Bhaskar Menon, Chief Transformation Officer; and the entire Alorica India team celebrate the opening of its new innovation lab and digital business process management operations. (Photo: Business Wire)

“As we strive to transform our business to ensure our position as the
global leader in customer experience solutions, we consistently look for
opportunities to meet these objectives,” said Bhaskar Menon, Chief
Transformation Officer at Alorica. “Expanding into India was a natural
progression for our business. We’re excited for the opportunity to
invest in the country, creating jobs that will positively contribute to
the Indian society through our Corporate Social Responsibility
initiatives. We’re especially excited for the opportunity to be near
world-renowned digital companies in the pursuit of being a true
disrupter in the customer experience industry.”

Hiring up to 300 employees by year’s end, Alorica India is already
servicing a few new economy unicorn brands with complex digital back
office services. Also located at the site is Alorica’s first Digital
Center Of Excellence, an innovation lab where digital experts are
focused solely on digital transformation through process re-engineering,
leveraging intelligent automation and robotization. Using an agile
approach, the team is solutioning, designing, developing, testing and
deploying digital transformation platforms and services. These services
include robotic and cognitive automation (RDA, RPA, AI, ML, VA, chabots
etc.), digital sandboxes, omnichannel super-agents, blockchain, business
transformation consulting, analytics and data-driven insights, just to
name a few.

Managing operations in Asia-Pacific for more than 15 years, Alorica has
24 locations in the region, employing nearly 40,000 people in China,
Japan, Philippines and now India. To learn more about our scalable,
cost-competitive solutions for brands looking to globalize their
business through our Asia-Pacific expertise and capabilities, please
visit our website.

About Alorica

Alorica is a global leader in customer experience solutions. We are made
up of more than 100,000 passionate problem solvers who make lives better
through positive customer interactions—at every touchpoint—across
voice, chat and social. Leveraging innovative technologies—including
intelligent automation and a comprehensive analytics suite—we support
the world’s most respected brands with the talent and resources
necessary to create insanely great experiences. Alorica
provides a host of world-class services—from customer care to financial
solutions and digital services—to clients across industries of all
kinds, many of whom are on the Fortune 500. Celebrating our 20th
anniversary this year, Alorica contact centers and operation hubs span
the globe with 130 locations in 14 countries. To learn more, visit