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Global Digital OOH Market 2019-2023 | Use of AI in OOH Advertising to Boost Growth | Technavio

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The global digital OOH market is expected to decelerate at a CAGR of around 10% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report

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Technavio has announced its latest market research report titled global digital OOH market 2019-2023. (Graphic: Business Wire)

Technavio has announced its latest market research report titled global digital OOH market 2019-2023. (Graphic: Business Wire)

OOH advertising is gaining popularity among businesses due to its advantages over traditional advertisements. Digital signage displays can be integrated with dynamic content to engage more consumers than print media. It also offers the flexibility to make constant changes in advertisements or messages, thereby eliminating the need for multiple boards. Moreover, digital displays are a cost-effective and eco-friendly way of advertisement as they eliminate the need for paper. Owing to many such advantages, the adoption of digital displays is expected to increase during the forecast period.

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As per Technavio, the use of AI in OOH advertising will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Global Digital OOH Market: Use of AI in OOH Advertising

Businesses are making significant investments to implement data analytics to analyze and remotely track audience engagement with OOH advertisements. The integration of AI helps businesses understand various factors such as customer time, likes, dislikes, and social purchase history. Companies leverage such information to create customized advertisements to effectively target potential customers. This is helping them increase the efficiency of their advertisements, thereby fueling the growth of the global digital OOH market.

“Apart from the use of AI in OOH advertising, market consolidation and integration of technologies for digital signage are some other major factors that will boost market growth during the forecast period”, says a senior analyst at Technavio.

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Global Digital OOH Market: Segmentation Analysis

This market report segments the global digital OOH market by application (retail, recreation, banking, transportation, education, and other applications), type (in-store advertising and outdoor advertising), category (billboards, shelter, transit, and street furniture) and geography (APAC, Europe, MEA, North America, and South America).

The APAC region led the market in 2018, followed by North America, Europe, South America, and MEA respectively. During the forecast period, the APAC region is expected to maintain its dominance over the global market. This is due to the growth of the retail industry in countries such as China, Hong Kong, India, Malaysia, and Singapore.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request a free sample report

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.