Press release

Global Speaker and Generations Researcher Jason Dorsey to Deliver Keynote at DealerSocket’s User Summit

Sponsored by Businesswire

., a leading software company for the automotive industry,
announced today that it has selected Jason Dorsey, Co-founder and
President of The Center for Generational Kinetics, who is a best-selling
author and the leading generations speaker, and whose family has worked
in the automotive industry for more than 30 years, to deliver the
Keynote Address at its user summit.

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Jason Dorsey (Photo: Business Wire)

Jason Dorsey (Photo: Business Wire)

“We are thrilled to welcome Jason to the DealerSocket User Summit as a
keynote speaker in what is an important event for the automotive
industry,” said Sejal Pietrzak, President and CEO of DealerSocket. “It
will be valuable for our customers to hear from Jason and leverage his
unique research as he offers specific, practical solutions to
drive measurable results for dealerships.”

Scheduled for August 21-23, 2019, at the Marriott in Anaheim, Calif.,
DealerSocket’s User Summit 2019 has the theme of “Drive” and will
provide attendees with three days of innovation, education, and
collaboration. Dorsey will deliver his keynote address on day one of the
conference in what promises to be an entertaining and insightful
presentation on how generations buy and work in automotive, how to
market and sell to each generation, and he will unveil his research
center’s latest findings into the newest generation that is rapidly
emerging as consumers, employees, and trendsetters: Gen Z.

“There has never been a more urgent and important time to understand Gen
Z and Millennials in the auto industry,” said Dorsey. “Millennials now
outspend every other generation of consumers and are the largest group
in the workforce. Gen Z, already age 23, are ushering in a new era of
communication, engagement, and expectations that will drive new change
on every side of the automotive industry.”

Dorsey wrote his first bestselling book at age 18, and he is considered
the most sought-after millennial and Gen Z speaker and researcher. He
has been featured on more than 200 TV shows, including 60 Minutes,
20/20, The Today Show, CNN, CNBC, and The
Early Show
. His family worked in the automotive industry for more
than 30 years.

“I’m incredibly excited to share at DealerSocket’s User Summit our
center’s latest research into these essential generations—in particular,
the hidden drivers behind their mindset as customers and
employees—as well as specific actions that dealers can implement
immediately,” he continued.

“Each of the strategies and actions I share will work whether an
attendee represents 50 dealerships or an individual location. My
recommendation is to bring as many leaders as possible from your
dealership to DealerSocket’s User Summit, because each will leave with
specific actions they can use immediately to help your dealership, from
marketing and customer engagement to fixed ops satisfaction scores and
sales consultant retention. This is the exact right time for dealership
leaders to separate myth from truth with these important generations and
I’m incredibly excited that DealerSocket is leading such an important
industry conversation,” said Dorsey.

About DealerSocket

DealerSocket is a leading provider of software for the automotive
industry, offering a suite of seamlessly integrated products to help
dealers sell and service vehicles more profitably, while improving their
customers’ experience. DealerSocket’s suite of products includes
advanced Customer Relationship Management (CRM), innovative Digital
Marketing and Websites, robust Vehicle Inventory Management, insightful
Analytics Reporting, and solutions to streamline dealer operations such
as Desking, Credit Reporting, Compliance, and a Dealer Management System
(DMS) for dealers of all sizes. DealerSocket employs nearly 1,000 team
members serving more than 8,000 dealerships. For more information, visit
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