Press release

Global Sports Entertainment Leader Topgolf Selects InMoment to Tap into Next Level of Customer & Employee Experience Intelligence

Sponsored by Businesswire

Topgolf® has selected InMoment™, the leading
cloud-based experience intelligence platform, to provide the rapidly
growing company with the ability to better understand its unique and
multifaceted human experience from both a customer experience (CX) and
employee experience (EX) perspective.

Topgolf pioneered a technology to make golf more fun and engaging, and
has since emerged as a global sports and entertainment community focused
on connecting people in meaningful ways. The company entertains more
than 13 million guests annually across the United States, Australia and
the United Kingdom, with locations soon opening in Canada, Mexico and
the United Arab Emirates.

Topgolf is implementing InMoment’s Customer Experience (CX) and Employee
Experience (EX) clouds to ensure the company’s strong growth is informed
by deep intelligence from these critical stakeholders. In addition to
important CX functions like resolving cases, analyzing and exploring
unstructured data, generating key metrics, and surfacing systemic issues
and opportunities, Topgolf will leverage the InMoment platform to test
the success of new products and services, detect high- and lower-value
experiences by customer segment, spot both risks and new business
opportunities, and more. The company will also track and analyze
employee experience, empowering Topgolf associates to become more
engaged and effective ambassadors of the brand.

“As we continue to expand our offering into a dynamic, entertainment
ecosystem, having the right strategy depends on a real-time
understanding of the guest and associate experience, and how they affect
each other,” said Topgolf CEO Dolf Berle. “We made the decision to move
to InMoment because we want both a partner and a platform that can
support our evolving, multifaceted business. The more intelligence we
can unlock behind our guest and associate perceptions, what they value,
and why, the more successful we’ll be in driving the right kind of

“Topgolf is brilliantly blending physical and digital moments across
channels and over time, creating the kind of memorable experiences that
provide huge value to customers, employees and the business,” said
InMoment CEO Andrew Joiner. “Understanding the perceptions of these
audiences and how they affect each other is both difficult and
essential. Through our data science-powered platform, InMoment is
uniquely able to deliver the level of detail, actionability and velocity
to support Topgolf as the company scales. We are both honored and
confident that we’re the right partner for this exciting challenge.”


Topgolf continues to blend technology and entertainment, golfers and
non-golfers, children and adults – to create an experience that makes
socializing a sport for everyone. No matter the occasion or who you
share it with, we believe every great time starts with play, is fueled
by food and beverage, moved by music and made possible through
community. Every Topgolf venue features dozens of high-tech,
climate-controlled hitting bays for year-round comfort, a chef-inspired
menu for year-round deliciousness and hundreds of Associates eager to
help create the moments that matter.

Topgolf is truly everyone’s game, with 52 venues entertaining more than
13 million Guests annually, original content shows, next-gen simulator
lounges through Topgolf Swing Suite, the global Topgolf Tour
competition, pop-up social experiences like Topgolf Crush, Toptracer
technology as seen on TV, and the world’s largest digital golf audience.
For more information about Topgolf, including corporate sponsorships,
hospitality opportunities or to learn about and view exclusive digital
content, please visit


is the leader in Experience Intelligence (XI), transforming metrics into
meaning to drive high-value business decisions and relationships with
both customers and employees. The company’s cloud-native XI Platform is
engineered with data science at the core, and specifically architected
to harness intelligence from across the entire experience ecosystem to
deliver clear business value. The platform features three clouds that
all work seamlessly together to give companies a comprehensive
understanding of the most important factors impacting their bottom
lines, including: Customer Experience (CX) Cloud, Employee Experience
(EX) Cloud, and Market Experience (MX) Cloud. InMoment’s approach of
providing strategic technical, best practice and thought leadership
support ensures that our nearly 500 brands across 95 countries realize
maximum business impact.