Press release

GNC Builds Subscription Momentum with Ordergroove and Salesforce Commerce Cloud

Sponsored by Businesswire

Ordergroove, a leader in relationship commerce, today announced that GNC
Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand,
has transformed its business with the help of Ordergroove and Salesforce
Commerce Cloud, the fastest path to unified commerce. Working with
Ordergroove, GNC has achieved success through an omnichannel
subscription experience that has helped them form long-term customer
relationships that generate recurring subscription revenue.

The GNC program, powered by Ordergroove’s relationship commerce platform
and Salesforce Commerce Cloud, enables customers to enroll and use
subscriptions online and in retail stores, reducing friction from the
path to purchase while establishing a lifetime relationship between the
retailer and consumer. By tapping into their sales associates to enroll
customers with digital in-store experiences, GNC has been able to
convert many one-time customers into recurring customers.

“The ability to offer an omnichannel subscription service through our
partnership with Ordergroove has quickly gained traction and has been of
tremendous value to our business,” said Tricia Tolivar, Chief Financial
Officer at GNC. “By offering customers an easy and flexible way to order
and reorder their favorite products, whether in-store or online, we’re
seeing enrollment in subscriptions rise and growth in recurring revenue.”

“GNC now has an innovative approach to relationship commerce that puts
the customer at the center,” said Greg Alvo, CEO, Ordergroove. “By
combining a holistic subscription experience with their in-store sales
strategy, GNC has been able to reduce friction from the shopping
experience and drive recurring customers. We’re thrilled to work with
GNC and leverage our integration with Salesforce Commerce Cloud to help
them maximize recurring revenue potential.”

Ordergroove’s integration with Salesforce Commerce Cloud helps retailers
and brands maximize the impact of recurring revenue via personalized
subscription, reorder and membership experiences while minimizing
implementation risk.

Ordergroove is a sponsor of the Salesforce conference Connections 19
taking place June 17-19, 2019 in Chicago, IL. To learn more about
relationship commerce, join Ordergroove CEO Greg Alvo and retail
panelists for the session: “Subscriptions:
Building a Predictable and Profitable Recurring Revenue Model”
Monday, June 17 at 6pm CDT.

Additional Resources

● View Ordergroove on the Commerce Cloud Marketplace:

● Learn more about Ordergroove and Salesforce:

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About Ordergroove

Ordergroove helps brands and omnichannel retailers practice and achieve
Relationship Commerce – shifting consumer interactions from one-and-done
transactions to ongoing, highly profitable relationships – with
successful subscription, reorder and membership programs. The company’s
unique combination of powerful technology, machine learning and
analytics, and unmatched consumer expertise helps top brands and
retailers like Walmart, illy, L’Oreal, KIND Snacks, Nestlé and others
transform their retail experiences across every channel and thrive
within the constantly shifting retail landscape. Ordergroove is
headquartered in New York, NY. For information visit

About GNC

GNC’s diversified, omni-channel business model has global reach and a
well-recognized, trusted brand, and provides customers with excellent
service, product knowledge and solutions. The company reaches consumers
worldwide through company-owned retail locations, domestic and
international franchisees, e-commerce, joint venture partnerships and
key partner distribution agreements. GNC also has exceptional innovation
and product development capabilities that support its broad product and
brand portfolio. As of March 31, 2019, GNC had approximately 8,200
locations, of which approximately 6,000 retail locations are in the
United States (including approximately 2,100 Rite Aid licensed
store-within-a-store locations) and the remainder are locations in
approximately 50 countries.