Press release

GoCardless Banks on Looker to Deliver Companywide Data-Driven Efficiencies

Sponsored by Businesswire

Looker, a leading data platform company, today announced that recurring payments platform, GoCardless, has deployed Looker to drive significant productivity gains across its business, universally adopting data analytics to improve efficiency across multiple departments including finance, product and compliance.

Since deploying Looker, GoCardless has significantly modernized its approach to data, replacing its previous processes that were outdated and time consuming. Prior to deploying Looker, GoCardless employees had limited access to data, with its analysts tasked with responding to requests for a significant number of reports – taking up valuable time and typically requiring them to deliver various dashboards following ad hoc requests.

Today, 95% of employees at GoCardless have a Looker account, with three quarters (75%) of them using it in a meaningful way on a monthly basis. Requests made to the data team have now been reduced to nearly zero, where previously at least a dozen analytics tickets were created weekly.

Automating processes

GoCardless’ financial planning and analysis (FP&A) team has saved four days per month by using Looker to automate the process of data analysis at the executive and board level – significantly freeing up both this team, and the data analysts, who were supporting this process on a regular basis. Additional features, such as scheduling, enable updated reports to be regularly shared with team members – including, specific reports shared on a weekly basis with the CEO and relevant teams – without the requirement for people to manually update and send each week.

GoCardless also uses Looker to track the impact of product feature releases, including gaining a better understanding of the sales funnel, detailing where revenue drivers exist and how its products are being used by customers.

Enabling regulatory compliance

Looker’s data platform has improved regulatory compliance for GoCardless through features such as managing file permission sets that include version control, access to certain documents and the viewing and edit history of such files. Looker also enables GoCardless to maintain its customers’ data privacy, through the organization and anonymization of personal information, and management of this data at scale.

“We wanted to foster a culture in which everyone has access to data to inform decision-making, as well as ramping up efficiencies. Since working with Looker, we’ve been able to open up access to data across the business and we’ve seen near universal adoption of the platform,” said Jon Palmer, head of business intelligence at GoCardless.

“The Looker team has been integral to on-boarding and training our employees to enable a self-help culture across the company. This has also freed up the analysts to focus on more strategic efforts as we continue to execute our ambitious growth plans,” he added.

John O’Keeffe, VP of EMEA, Looker, added: “We’re delighted to work with a like-minded business such as GoCardless that shares similar values and ambitions to harness analytics to drive increased productivity across the business. GoCardless is about to enter a critical growth period in its lifespan and we’re pleased to be able to support the team by enabling insight-led decision-making as a framework for expansion.”

About Looker

Looker is a unified data platform that delivers actionable business insights to employees at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1800 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Boulder, London, Tokyo and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Premji Invest, Redpoint Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit

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This press release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Looker’s offerings. The words “believe,” “may,” “will,” “plan,” “expect,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to delay in product availability, failure to meet or satisfy customer requirements, and slower than anticipated growth in our market. Looker assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release. Any unreleased services, features or products referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our products and services should make their purchase decisions based upon features that are currently available.

About GoCardless

GoCardless is a global leader in recurring payments. GoCardless’ global payments network and technology platform take the pain out of getting paid for businesses with recurring revenue. More than 45,000 businesses worldwide, from multinational corporations to SMBs, transact through GoCardless each month, and the business processes $10 billion of payments each year. GoCardless is headquartered in London and has offices in France, Australia, Germany and the US. For more information, please visit