Today during Google I/O’s keynote address, ConsumerAcquisition.com
was announced as one of eight Google App preferred creative partners.
Consumer Acquisition enables advertisers to generate high-performing ad
creatives at scale through its in-house Creative Studio for Google App
campaigns (formerly UAC). Additionally, Google announced a new set of
machine learning capabilities, ad placements on YouTube, and ad groups
within app campaigns.
Automation and machine learning have simplified media buying on Google,
making creatives one of the most important drivers of success for social
advertisers. Consumer Acquisition’s research shows that 95% of creatives
fail to outperform a portfolio’s best ad, and with a 5% success rate for
a new creative, it’s imperative to have an understanding of how to
produce and test fresh creative concepts at scale to maintain financial
performance. Google launched its App preferred creative partners program
to help advertisers develop and test creatives with proven partners
offering end-to-end creative services, from concept through production.
Brian Bowman, CEO of Consumer Acquisition, said: “As a performance
advertising partner selected by Google for their new App preferred
creative partner program, we are one of a select few partners vetted and
trusted by Google to offer best-in-class creative services to
ROI-focused mobile app advertisers. We’ve created over 300,000 videos
and images for the largest mobile apps and games in the market today,
and spent over $1 billion in user acquisition for our clients, bringing
a level of experience unparalleled in the performance industry today.
Google has recognized our design expertise by including us in their App
preferred creative partner program, and we look forward to building our
relationship for years to come.”
Consumer Acquisition’s Creative Studio provides social advertising
services across Google, Facebook, Instagram, Pinterest, SnapChat and IAB
networks. Its elite creative team has vast experience in storytelling,
animation, 3D visual effects, user acquisition and collaborates with UA
teams to develop high-performing social ad creative. Regardless of
company size, large to small, managed or self-service, Consumer
Acquisition offers advertisers the tools to quickly identify
high-performing videos, bulk edit thousands of ads, resize creatives,
add headlines, localize languages or change end cards and more with its
Creative Studio editor. Consumer Acquisition is seasoned in the best
practices for Google and Facebook, providing an endless supply of fresh
creative concepts based on quantitative creative tests designed to
deliver profitable results.
Its AdRules self-service platform works in parallel with Google’s
optimization algorithms to simplify repetitive tasks, and makes it easy
to build ads quickly. This month, Consumer Acquisition will launch
additional new platform features, including the ability to download,
view images and play videos from Google App campaigns assets, and enable
automatic uploading of media into Google App campaign accounts for use
in Google Ads’ native tool or AdRules for ad building. Additionally,
creative asset reporting is fully built into AdRules, and asset segment
reports are enabled to show creative analytics on individual assets.
AdRules is free for 60 days to new clients, and then 0.7% of spend, with
a maximum monthly fee of $15,000.
To learn more about Consumer Acquisition, visit www.consumeracquisition.com.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition provides a creative studio,
fully-managed user acquisition, and SaaS tools for Google App campaigns
and Facebook social advertisers. We have managed over $1 billion in
social advertising spend for the world’s largest mobile apps, games and
performance advertisers. For more information, visit www.consumeracquisition.com.
Google® is a registered trademark of Google LLC.
Facebook® is a registered trademark of Facebook Inc.