Press release

GutCheck Announces New Leadership

Sponsored by Businesswire

Dedicated to pioneering new paths through technology and methodology, GutCheck celebrates the introduction of new CFO, Dave Sibley. Sibley has over fifteen years of experience across finance, accounting, business analytics, and strategy. GutCheck looks to capitalize on his background to unify their sales and marketing efforts and will be responsible for the company’s financial and legal operations, while playing a significant role in GutCheck’s strategic direction and execution.

Sibley notes, “I am excited to be joining GutCheck at this important time in the company’s history. GutCheck is leading the way in a dynamic industry, providing valuable insights to our clients. I am impressed with the team, the products and technology, and the company’s strategic direction. I look forward to helping drive the company’s continued successes.”

Alongside the introduction of Sibley, GutCheck has promoted Jessica Gaedeke to Chief Revenue Officer. With more than fifteen years of experience in the market research industry, with an emphasis on consultative selling and developing commercial talent, Gaedeke will lead the internal sales and marketing organizations.

“I’ve been lucky to be a part of market research firms that spanned the spectrum of growth stages – from startup firms, to high-growth SaaS, to multi-billion dollar category leaders,” Gaedeke says. “I’m incredibly optimistic about how GutCheck is poised for explosive growth, with our people, our products, and our technology providing demonstrable value to our clients.”

Moving forward, GutCheck strives to lead with empathy for their clients by providing valuable, relevant thought leadership that helps them think of new ways to develop winning insights. Having pioneered the agile market research industry over ten years ago, the introduction of Sibley and promotion of Gaedeke will aid GutCheck in steering towards the desired next stages of growth.


As the pioneers of agile market research, GutCheck equips the world’s innovators with insights that drive confident decisions at critical inflection points. Their experienced researchers work as an extension of your team to unlock empathic insights that provide actionable outcomes – with a refreshingly human approach in a hyper-digital world. For more information, visit