Press release

HARMAN Unveils the HARMAN Ignite Marketplace – Delivering Scalable Automotive Applications and Services

Sponsored by Businesswire

a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on
connected technologies for automotive, consumer and enterprise markets,
today launched the HARMAN Ignite Marketplace, an extensive network of
cloud-based applications and services available on the HARMAN Ignite
Cloud Platform.

User experience in the vehicle is often limited by embedded infotainment
systems that do not offer significant choice or personalization
opportunities for the driver or passenger. The HARMAN Ignite Marketplace
optimizes the driving experience by enabling access to a comprehensive
ecosystem of cloud-based applications and services, thereby providing a
connected vehicle experience that feels tailor-made to individual needs
and preferences. Today, the HARMAN Ignite Marketplace includes media
content, point-of-interest solutions, messaging applications and a voice
assistant designed for the vehicle, all of which are all available on
the HARMAN Ignite Cloud Platform.

“Creating a superior experience in the vehicle comes down to enabling
choice – giving drivers the freedom to bring leading cloud-based content
safely to the car” said David Slump, President of HARMAN Connected
Services. “The new HARMAN Ignite Marketplace allows OEMs to deliver this
freedom in a way that is both scalable and flexible for the future
so consumers can enjoy the best vehicle experience whatever
that means to them.”

HARMAN Ignite Marketplace creates smart, personalized experiences for
automotive customers by focusing on three categories:

  • Media Content: A variety of premier media and content providers
    ensure drivers and passengers can enjoy access to their favorite
    music, podcasts, news and more.
  • Crowdsourced Point of Interest (POI) content: Integration with
    business directory services and crowd-source review platforms makes it
    easy to discover restaurants, shopping and local services while
    leading travel and booking platforms let drivers and passengers find
    travel spots, hotels and more right from their vehicles.
  • Messaging: Integration with leading communication solutions
    help drivers stay in touch while on-the-road in a way that is safe,
    but also accessible and intuitive to use while driving.

In addition, the HARMAN Ignite Marketplace integrates with leading
navigation and voice solutions, including region specific providers,
allowing OEMs to deliver hands-free services through virtual assistants
enabling safe, always-on access to third-party content globally.

HARMAN will continue to expand the HARMAN Ignite Marketplace through the
integration of new solutions from Salesforce, which will deliver
customer relationship management (CRM) functionality across marketing,
sales, commerce and service. For example, a sales rep can voice query
Salesforce to get briefed on nearby accounts, vehicles can create their
own service tickets to suggest appointments and voice enabled commerce
will allow anyone to order products directly from the app, like
re-ordering their favorite dinner on the way home from work.

The HARMAN Ignite platform also offers built-in Over-the-Air (OTA)
functionality which helps manage potential risks like network problems,
file tampering and cyber security attacks. As a result, automakers are
equipped with a secure and efficient way to deliver and frequently
update a robust service ecosystem while still mitigating risk – so
drivers have the utmost confidence in their digital security and safety.

HARMAN Ignite Marketplace will also be featured at HARMAN’s CES 2020
exhibit as part of the company’s HARMAN ExP solutions demonstration. To
learn more about the HARMAN Ignite Marketplace, and discover how HARMAN
ExP delivers experiences per mile, visit the HARMAN Showcase at CES or

HARMAN at CES 2020

Visit HARMAN’s
for additional information about these new solutions and
check back for updates now through CES 2020.

Follow HARMAN online during CES 2020:


HARMAN ( designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 50 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.

All third-party trademarks referenced by HARMAN remain the property
of their respective owners.

© 2019 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without