Press release

HCL Technologies Selected by Cricket Australia as Digital Technology Partner

HCL Technologies and Cricket Australia exchanging mementos to announce digital partnership. Standing ... 0
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HCL Technologies and Cricket Australia exchanging mementos to announce digital partnership. Standing ...

HCL
Technologies
(HCL) and Cricket Australia
(CA) have today announced a multi-year partnership, with HCL being
chosen as the Digital Technology Partner of CA.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190619005284/en/

HCL Technologies and Cricket Australia exchanging mementos to announce digital partnership. Standing ...

HCL Technologies and Cricket Australia exchanging mementos to announce digital partnership. Standing left to right: Brad Hodge, former Australian international cricketer, & current cricket coach; Arthur Fillip, Executive Vice President – Sales Transformation & Marketing; Kevin Roberts, CEO, Cricket Australia; Swapan Johri, Corporate Vice President & Head – Asia/Pacific & Middle East Business; Belinda Clarke, Executive General Manager, Community Cricket & former captain of the Australian Women’s Cricket Team (Photo: Business Wire)

HCL, a leading global technology company, will help the Australian
cricket’s governing body provide an elevated and immersive digital
experience to cricket fans, players, partners, employees, and volunteers
across the country and around the world, through CA’s digital offerings.

HCL will implement its Scale Digital methodology to enable Cricket
Australia to unite and inspire their cricket community through advanced
digital platforms.

Cricket Australia selected HCL Technologies following an extensive
search for a trusted digital partner that has proven credentials in
enabling digital transformation journey for leading global businesses,
enhancing ecosystem orchestration, improving business agility and
delivering unique experiences to all users and stakeholders.

Cricket Australia CEO Kevin Roberts said:

“Cricket is rapidly evolving here and overseas, and part of that
evolution involves advancements in technology and the digital landscape.

“Cricket Australia is connecting with fans and participants through our
digital platforms every minute of the day, through the stories and live
match data on cricket.com.au right
through to participants and community volunteers using
our MyCricket platform.

“The usage of these platforms continues to grow significantly, so
partnering with a leading global technology provider to harness this
growth and help us take advantage of our leading position is a natural
next step.

“HCL, as our Official Digital Technology Partner, will help take our
digital offerings to the next level and allow us to better connect with
and inspire communities through cricket,” Roberts said.

HCL will engineer a digital core ecosystem for Cricket Australia through
a composable platform that will be modular, auto-scalable, data driven
and experience-centric, integrating multiple industry standard products
and services to enhance the experience for fans and participants.

As the world’s leading provider of digital transformation for major
professional sports organizations, HCL will manage and elevate CA’s
suite of digital products that lead the way in Australia for digital
consumption, including properties such as the Cricket Australia Live
App, cricket.com.au, bigbash.com.au and community cricket applications
such as MyCricket and community.cricket.com.au.

“We are thrilled to partner with Cricket Australia and believe that this
partnership will serve as a blueprint for organisations worldwide who
are exploring technology platforms that can scale existing value chains
into ecosystem-centric business models, resulting in inspiring and
exceptional experiences,” said Michael Horton, HCL Executive Vice
President & Country Manager, Australia & New Zealand. “The vision of
this partnership is to continue igniting passion for the game and to
grow lifelong fans for the wonderful sport of cricket. We look forward
to providing the Australian cricket community with leading-edge digital
technologies that support real-time, engaging, personalized and unified
experiences.

“HCL understands the importance of retaining and engaging fans in
today’s digital world,” said Michael Horton, HCL Technologies. “We look
forward to deploying our skills and experience to increase fan delight,
high performance and community inspiration for the love of cricket.”

The cricket-following community is substantial in Australia, with more
than 2 million fans attending cricket matches during the 2018/19 season.
Around the world, the sport of cricket has a fan base of over 2.5
billion passionate followers.

Digitally, CA has an online audience exceeding 20 million globally per
year and has established and maintained its position as the No.1 sports
destination in Australia throughout the summer, achieving a record
unique Australian audience of 2.87 million in January 2019 alone.

The HCL partnership is designed to further enhance CA’s digital presence
and impact.

For more information, please visit www.hcltech.com/cricket-australia.

About Cricket Australia

Cricket Australia (CA) is the national governing body for the game in
Australia.

Australian cricket is administered by one national body (CA) and its
members, the six state and two territory associations. Cricket
Australia’s vision is for cricket to be Australia’s favourite sport, and
a sport for all Australians. Its purpose is to unite and inspire
communities through cricket.

Click
here
 to read the Australian Cricket Strategy (2017-2022): https://www.cricketaustralia.com.au/about/our-strategy