Press release

Hewlett Packard Enterprise Redefines Mission-Critical Storage with New Platform Designed for the Intelligence Era

Sponsored by Businesswire

Hewlett Packard Enterprise (HPE) today announced HPE Primera, a new
platform that redefines mission-critical storage by delivering superior
simplicity, availability and performance. HPE Primera leverages the
industry’s most advanced AI platform for operations, HPE InfoSight, to
deliver significant breakthroughs – including 93% less time spent on
managing storage1, the ability to predict and prevent issues,
and accelerate application performance.

Businesses seek to bring new mission-critical applications to market,
and support existing ones in order to accelerate speed of business,
agility and innovation. However, it is nearly impossible for IT to keep
up with these demands because they remain tied down administering,
tuning, and supporting infrastructure. As a result, IT is forced to
sacrifice agility for reliability.

HPE Primera eliminates the compromises and redefines what is possible in
mission-critical storage, by blending innovation from across HPE’s
storage portfolio, to provide superior simplicity, availability and

Delivering a Simple, Consumer-Grade User Experience for
Mission-Critical Storage

  • Simple to install: Customers can self-install HPE Primera in
    less than 20 minutes.
  • Simple to manage: Storage can be provisioned on HPE Primera
    within seconds. Data reduction is built-in and always-on with the
    flexibility to turn it off.
  • Simple to upgrade: Built with a services-centric OS that
    decouples data services so they can be deployed, upgraded, or
    restarted independently. HPE Primera software can be upgraded by
    customers in 5 minutes without any disruption.
  • Simple to own: Customers have the choice to deploy HPE Primera
    as a service with a fully managed experience and pay only for what
    they use through HPE GreenLake. For CapEx purchases, the ownership
    experience is transformed with Timeless Storage for HPE Primera,
    ending forklift upgrades. Customers get a non-disruptive controller
    refresh, all-inclusive software, and storage guarantees for data
    reduction and availability.

Raising the Expectations of Mission-Critical Storage with 100%
Availability Guaranteed

  • 100% availability guarantee: HPE Primera comes standard with
    HPE Proactive Care and a 100% data availability guarantee without
    requiring special contracts or onerous terms.
  • Seeing beyond walls of storage: More than 90% of issues arise
    from above the storage layer2 – in the network, server and
    virtualization layer. HPE Primera sees beyond storage with HPE
    InfoSight to predict and prevent any disruptions in the networking,
    application and server layers.
  • Mission-critical reliability built-in: HPE Primera is
    architected for high availability with multi-node design, transparent
    business continuity with HPE Peer Persistence and data replication.
    Application-aware data protection via HPE Recovery Manager Central is
    included, combining with HPE StoreOnce for 15X faster restore and
    extending to public cloud for cost-effective, long-term retention via
    HPE Cloud Bank Storage.

Predictable Performance for Unpredictable Application Workloads

  • High performance for consolidating demanding applications: HPE
    Primera has an all-active architecture that brings
    massive parallelism and multi-node performance, which accelerates
    applications, including 122% faster Oracle performance.
  • Visibility to consolidate safely: Powered by HPE InfoSight, HPE
    Primera delivers the visibility for optimizing application workload
    placement while accounting for application performance characteristics
    and interactions with other shared applications on an HPE Primera
  • Real-time analytics to maintain predictable performance: HPE
    InfoSight is now more deeply integrated on HPE Primera with AI models
    trained in the cloud that are now embedded in the array for real-time
    analytics to ensure consistent performance for application workloads.

“Intelligence changes everything,” said Milan Shetti, SVP and General
Manager, HPE Storage. “Today’s organizations need a fundamentally new
approach to infrastructure operations with an intelligent data strategy.
HPE Primera leverages HPE’s unique Intelligent Data Platform to deliver
unmatched simplicity, availability, and performance for mission-critical
applications, so businesses can focus on harnessing data to drive their
business forward.”

“I spend my nights and weekends, as well some serious dollars,
managing and upgrading my storage systems,” said Michael York, Sr.
Systems Engineer, Asante. “I’m looking forward to deploying HPE Primera
with its self-setup, self-tuning and automatic upgrades that don’t
disrupt applications. The extremely simple management experience is
something I didn’t know was possible from a high-end platform.”

HPE Primera advances the HPE Intelligent Data Platform, a portfolio of
products and solutions designed to accelerate application performance,
transform data management, harness the agility of all clouds, and
empower businesses by unlocking hidden insights within data in real
time. The Intelligent Data Platform helps customers transition from
delivering storage to unlocking business value with intelligent data.

The HPE Intelligent Data Platform leverages HPE InfoSight, the
industry’s most advanced AI and machine learning platform, to deliver
autonomous, self-managing data storage. HPE InfoSight has analyzed
application patterns across 1,250 trillion data points over the last
decade to predict and prevent disruptions across storage, servers, and
virtual machines, resulting in savings of over 1.5 million hours of lost
productivity due to downtime. HPE InfoSight provides the intelligent
foundation for all of the HPE storage products, including HPE Primera,
creating the industry’s only end-to-end AI pipeline for self-managing


HPE Primera will be orderable in August 2019.

Additional Resources

To learn more about HPE Primera, visit:

HPE Primera infographic

About Hewlett Packard Enterprise

Hewlett Packard Enterprise is a global technology leader focused on
developing intelligent solutions that allow customers to capture,
analyze and act upon data seamlessly from edge to cloud. HPE enables
customers to accelerate business outcomes by driving new business
models, creating new customer and employee experiences, and increasing
operational efficiency today and into the future.

1 Based on HPE internal testing, compared to previous
generation storage arrays
2 Based on recent survey of IT
leaders by IDC