Press release

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

Sponsored by Businesswire

, a global leader in technology intelligence, announced
today the release of HG for Marketo, which helps businesses instantly
personalize conversations, prioritize prospects, and accelerate revenue
with technographics.

With HG Insights Technographics integrated within Marketo Engage,
marketing teams can now understand what technologies their prospects are
using and build nurture campaigns that generate higher response rates.
Marketers can also use HG Insights to identify and score contacts that
are using competitive technologies, and quickly send those leads to
sales for faster conversion.

Organizations can now effortlessly enrich thousands of Marketo Engage
contact records instantly with HG Insights’ best-in-breed
technographics. Marketo Engage contact records are also automatically
updated when HG Insights detects new technology installations, helping
organizations seize new opportunities more quickly.

“HG for Marketo is the easiest way to enrich contact records with
accurate technology intelligence,” said Kineon Walker, Vice President of
Product and Marketing, HG Insights. “The powerful combination of
technographics from HG Insights and Marketo Engage creates more informed
communications that help businesses beat their competition and
accelerate growth.”


About HG Insights

HG Insights is the global leader in technology intelligence. Every day,
HG Insights uses advanced data science methodologies to process billions
of unstructured digital documents to produce the world’s best technology
installation information, IT spend, and contract intelligence. The
world’s largest technology firms and fastest growing companies achieve a
tremendous advantage by using HG Insights to accelerate their sales,
marketing, and strategy efforts. Learn more about how leading businesses
use technographics to out-market, out-sell, and out-grow their
competition at