Avenue 8, the industry’s only mobile-first residential real estate brokerage, today announced that Lisa Rubel and William Ashman, Principal Partners at Los Angeles’ Rubel Ashman Group, have joined its growing roster of real estate agents on the West Coast. Rubel and Ashman, previously from Compass, join the team at a time when entrepreneurial agents, seeking a more modern, digital approach, are leaving major brokerages in favor of what Avenue 8 has to offer.
Rubel and Ashman bring years of combined real estate experience and a keen understanding of the L.A. market to Avenue 8, having sold more than $70M last year alone. Rubel’s well established real estate career began at Hilton and Hyland, before she joined the Agency and subsequently Compass. Ashman also brings exceptional client service experience to the luxury market. Their entrepreneurial real estate method and inclusive approach to team building, combined with an acute sense for how technology is redefining the industry, makes the pair a great addition to Avenue 8 as the brokerage bolsters its West Coast presence.
“It’s exciting to be on the ground-floor of something new and cutting-edge, especially in an industry as ripe for innovation as real estate. Fresh ideas are a major draw that you can’t find in every brokerage,” said Lisa Rubel, Principal Partner of Rubel Ashman Group.“Traditional brokerages saturate the market with agents but lack the technology necessary to provide real value to our clients. Avenue 8 puts people first with easy-to-use technology that brings simplicity and clarity to real estate. It’s exactly what today’s agents need to compete and grow our businesses, so that we can focus on clients and expand our team.”
“Avenue 8’s mobile-first approach is enabling us to run our teams and operations more smoothly, while exponentially increasing our opportunities for growth,” added William Ashman, Principal Partner of Rubel Ashman Group. “The tools that Avenue 8 is providing us—from a recruitment standpoint all the way to marketing and client communications—are bringing real estate into the 21st century. Combining this technology with our personal touch and industry savvy is empowering us to outperform the competition and ultimately provide unrivaled value to our clients.”
As high-performing teams turn to Avenue 8’s expertise and technology over competitors, the brokerage establishes its rank as the new home for innovative agents and growing teams. In addition to L.A.’s Rubel Ashman Group, Range Homes, one of the Bay Area’s fastest-growing teams, joined Avenue 8 this summer from Side, bringing with them a unique, community-driven approach to real estate that has already powered 30%+ year-over-year growth in their business. Founded in 2019 by Mark Pages-Oliver and Lisa Caldwell, Range Homes is based in Walnut Creek, with a team of agents in the East Bay, Greater Bay Area, and Central California.
Co-founded by Justin Fichelson, a top 1% national residential real estate agent, and Michael Martin, former managing partner at Code and Theory and investor at Apollo Global Management, Avenue 8 has seen 25% compounded monthly agent growth and 96% customer retention since launching in March 2020. This is due in large part to the technology powering the Avenue 8 platform, which produces 4x more effective marketing ROI than industry benchmarks—saving agents hundreds of hours and unlocking millions of dollars in potential commission.
“Having leading agents with excellent track records in the luxury market join our ranks is validation that we are solidifying our place as the go-to brokerage for high-performing teams,” said Michael Martin, co-founder of Avenue 8. “Rubel Ashman Group and Range Homes share our drive to challenge the industry status quo and give everyone a better, more streamlined real estate experience. We look forward to supporting their continued growth.”
About Avenue 8
Avenue 8 is a new kind of real estate brokerage — one that simplifies and elevates the experience for agents, buyers, and sellers. Through intuitive technology, integrated services and responsive human support, Avenue 8 provides the tools to manage real estate transactions with radical efficiency, giving agents the freedom to work how they want. For more information, visit: https://www.avenue8.com/.