A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest web analytics engagement for a leading online grocery store based out of Netherlands.
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BUSINESS BENEFITS OF WEB ANALYTICS (Graphic: Business Wire)
During the course of this engagement, the analytics experts at Quantzig devised a comprehensive three-pronged approach that revolved around leveraging advanced AI-driven algorithms and sophisticated mathematical models to analyze customer data and behavioral patterns.
This success story is a classic example of how web analytics solutions can drive improvements in business processes based on online user behavior. Request a free proposal to know why you should leverage clickthrough analytics.
In today’s highly regulated, competitive e-commerce sector it’s often the small details that drive success. And with the online grocery retail sector growing rapidly businesses must drive growth using advanced data extraction and web crawling techniques. With Quantzig’s web analytics solutions, online grocery retailers can track and monitor important web metrics with the help of advanced data-extraction and web-crawling techniques.
The Business Challenge: The clients business challenge revolved around the need to attract a wide audience base through personalized campaigns
The client’s challenges spanned three core areas including:
- The need to offer customized, intent-driven shopping experiences across the website
- Lack of a clearly articulated strategy to achieve quick wins
- Inability to analyze web data
Quantzig’s web analytics solutions can help you scrap through the product lines and offerings to drive sales and profitability. Want more insights? Get in touch with an analytics expert now!
“Our web analytics solutions combine advanced data mining techniques and machine learning algorithms to help online retailers make informed, data-driven decisions that drive incremental sales,” says a web analytics expert from Quantzig.
Request a free demo to know more about the business benefits of web analytics in the online grocery retail sector.
The Solution Offered: Quantzig’s dedicated ‘Analytics Centre of Excellence’ with a team of 20+ data scientists, domain experts, and attribution modeling experts designed an innovative three-pronged approach to tackle the challenges faced by the online grocery retailer. The web analytics solutions leveraged sophisticated mathematical models and AI-driven algorithmic decision making to analyze user flows and segment users based on behavioral patterns.
Quantzig’s web analytics solutions helped the client to:
- Achieve an 18% increase in conversion rate through personalized experiences
- Increase sales through intent-driven experiences across the entire website
- Web analytics can open a world of new opportunities for your organization too. Request for more information now!
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal