At HPE Global Partner Summit 2019 today, Hewlett Packard Enterprise
(HPE) announced further investment in the channel, and a new strategic
milestone as the company expands and evolves collaboration opportunities
for their partners. With a uniquely partner-driven and holistic
approach, HPE is introducing the ‘Pro’ series to deliver channel
partners the solutions, skills and programs to further develop their
teams, transform customer experiences and drive business growth together.
The new HPE Sales Pro Community and the enhanced and extended HPE Tech
Pro Community and HPE Marketing Pro Academy offer uniform partner tools,
training, resources and support mechanisms – as well as the opportunity
to access the same learning and collaboration opportunities as HPE
employees, and work as one team.
HPE continues to lead with the ‘Partner First’ philosophy through a
clear strategy of collaboration, specialist development and industry
leading innovation. Today’s announcements demonstrate the close global
connection between the partner community and HPE as alignment and
consistency is enhanced across technical, marketing and sales teams at
HPE and in the channel. The updates include:
HPE Sales Pro Community is a new global approach to driving
sales excellence for HPE and partner sellers through effective sales
communications and sales enablement initiatives.
HPE Tech Pro Community, the recently
announced initiative for solution architects, is introducing a new
reward and recognition program as well as two new industry leading
certifications and a full suite of continuous learning paths for
HPE Marketing Pro Academy is expanding its offerings through a
new online Digital Marketing Partner Learning Center, and new
By focusing on global consistency in three areas (Connect, Learn, and
Grow), the ‘Pro’ series expand opportunities for partners to work with
HPE teams, gain visibility, enhance their skills, grow profitably and
enjoy an increased ease of doing business – ultimately, differentiate
and outperform the competition.
“Every professional within our channel partner community plays an
integral role in selling the right solution to a customer,” said
Paul Hunter, Global Channel Chief for Hewlett Packard Enterprise. “HPE
is demonstrating a new level of commitment and investment in our
partners by extending access to the right tools and resources via the
‘Pro’ series which will improve the ease of doing business with us and
drive their continued growth and success.”
HPE Sales Pro Community Launches
Today, HPE Sales Pro Community is announced as a new global approach to
driving sales excellence for HPE and partner sellers through effective
sales communications and sales enablement initiatives. HPE Sales Pro
Community provides a way for us to collaborate with channel partners, a
simplified and easy to understand view of training assets, and a single
reward program bringing together previous regional programs.
HPE Sales Pro Community will offer an interactive and collaborative
space for HPE and partner sales to communicate, and successfully
cascade prioritized news and product updates direct to sales
professionals. Partners will also have seamless access to experts to
support deals and secure business.
In alignment with the continuous learning paths also established in
HPE Tech Pro Community, HPE Sales Pro Community will now be utilizing
modules from multiple existing and new sources including HPE Partner
Ready sales certification, HPE’s internal sales accreditation program,
License to Drive – Value, New Product Introductions, and other virtual
sources to create a globally consistent, ongoing role-based learning
experience for HPE and partner sales professionals.
HPE and partner sales teams will have identical access to enablement
materials, enhancing the ability to sell and grow together. HPE Sales
Pro Community will deliver industry recognized certificates and
digital badges in a single globally standard reward program.
Simplified and harmonized global pricing and deal registration
processes will ensure partners benefit from an improved user
experience and usage of a new global pricing tool. Furthermore,
alignment of HPE Partner Demo Program across all geographies will
provide partners discounts that are more competitive.
HPE Tech Pro Community Enhancements
Today, HPE is enhancing HPE
Tech Pro Community to help partners and HPE technical professionals
to develop and deepen their solution architecture and design skills to
enable business outcomes for their customers based on the HPE portfolio.
These enhancements include:
The introduction of two new Hybrid IT Architect certifications with
training that enable solution architects to deliver industry leading
business outcome driven solutions. HPE Tech Pro Community is
launching a new ASE Hybrid IT Architect certification and Master
certification. These unique, industry leading certifications enable IT
Architects to develop and validate their skills to architect and
deploy an optimized hybrid IT infrastructure for key industry solution
workloads aligned to the HPE Partner Ready Competencies. The new
Master ASE certification, will be available on November 1, 2019.
A suite of concise continuous learning paths that help keep
technical professionals on the cutting edge of HPE and industry
innovation. Effective immediately HPE is offering a full suite of
continuous learning paths which provide job role-based learning on the
latest HPE and industry technologies. Solution architects will have
access to concise and powerful collections of learning activities with
prioritized and curated technical content – everything they need to
stay up to date with HPE’s entire portfolio to quickly configure and
quote HPE solutions. On November 1 HPE will launch continuous learning
digital badges to recognize completion of each learning path.
A reward and recognition program that incentivizes solution
architects to engage and grow with HPE. The new reward and
recognition program for HPE Tech Pro Community members will provide
additional benefits, higher recognition, and deeper levels of access
to content and resources based on their investment in enablement with
HPE. The program will launch on November 1, 2019.
HPE Marketing Pro Academy Expanded Offerings
As part of HPE Marketing Pro Academy, HPE channel partners will have
access to the new HPE Digital Marketing Partner Learning Center and
Accreditation Program beginning in November 2019. Today, HPE is
announcing a pilot, with selected partners, of the new online Learning
Center that provides partners with access to educational videos and
resources on digital marketing topics. To support the success of HPE
partners, the center will help enhance their skills and capabilities in
digital marketing and developing more impactful, cost-effective digital
marketing campaigns to win more business.
HPE is also announcing the launch of the HPE Digital Marketing Partner
Accreditation Program. The program, set to be available to partners
beginning November 1, recognizes and acknowledges the successful
completion of a structured digital marketing curriculum. The HPE Digital
Marketing Accreditation will be awarded following the completion of a
curriculum of online learning courses published within the HPE Digital
Marketing Partner Learning Center, plus the completion of the HPE
Digital Marketing Maturity Assessment. Partner marketers will earn an
accreditation badge that validates their proficiency in digital
Following the launch in June
2018, more than 750 HPE channel partners have completed the HPE
Digital Marketing Maturity Assessment and had the opportunity to assess
– at zero cost and in a quantitative way – their digital marketing
capabilities. Today, HPE is announcing further enhancements including
more personalization of the recommendations provided in the assessment
HPE Social Media Center is being enhanced to make it even easier for
partners to access and share impactful content across their social
channels. HPE is aggregating influencers and curating their most
relevant content for partners to quickly and easily share to their
Twitter and LinkedIn channels. HPE is developing a pilot program with a
group of key partners to give them access to a new and unique
opportunity to license and share Enterprise.nxt1 thought
leadership content, without charge.
The announcements at HPE Global Partner Summit and Discover 2019
demonstrate that HPE is fully focused on delivering channel partners the
solutions, skills and programs to transform customer experiences and
deliver business outcomes together.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise is a global technology leader focused on
developing intelligent solutions that allow customers to capture,
analyze, and act upon data seamlessly from edge to cloud. HPE enables
customers to accelerate business outcomes by driving new business
models, creating new customer and employee experiences, and increasing
operational efficiency today and into the future.
1 Enterprise.nxt is a journalistically-driven, thought
leadership platform that regularly publishes articles, reports, and
audio content that helps IT leaders and tech execs navigate the
ever-changing IT landscape.