Press release

Ignite-TEK’s LucidVueCX Platform Now Available in AWS Marketplace

Sponsored by Businesswire

Ignite-TEK today announced that its LucidVueCX customer analytics platform now supports Amazon Transcribe and Amazon Comprehend and is also now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that makes it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Designed to displace traditionally siloed customer analytics practices, the Lucid platform utilizes AWS machine learning solutions to mine 100% of interactions from all customer channels, including unscripted audio (phone calls), broadcast, social media, and online reviews, and then analyzes those interactions for comprehensive insights on trending topics. The resulting output affords a 360-degree view of the complete customer journey from within an intuitive dashboard interface.

Lucid supports Amazon Transcribe, converting speech-to-text from a brand’s recorded free-form calls; and Amazon Comprehend to find behaviors, intents, and relationships from conversational text by using machine learning. Lucid’s availability in AWS Marketplace allows brands to quickly uncover powerful customer insights without the need for expensive and time-consuming on-premises deployment.

The Lucid platform is designed to allow businesses to quickly uncover trending issues and enterprise brand feedback, customer sentiment, problems that need to be addressed in manufacturing or logistics, revenue opportunities such as trending product version requests, customer retention opportunities, compliance and churn-reduction opportunities. Ready access to this information allows brand managers to uncover critical customer trends and information to make better brand decisions fast.

“We are excited to expand our Lucid platform to take advantage of the increased market visibility, flexibility, and scalability offered by AWS Marketplace,” said Michael Ferzacca, Ignite-TEK CEO. “Now, our customers can harness the power of AWS to uncover actionable customer insights by extracting critical brand information at only a fraction of the cost of surveys and focus groups.”

LucidVueCX can be found in AWS Marketplace here:

About Ignite-TEK

Ignite-TEK, an AppTek company, is the leading customer acquisition engine for performance-based media buying. For over ten years, consumer-oriented e-commerce companies have come to Ignite-TEK to more effectively gather marketing intelligence to optimize messaging effectiveness, business productivity and lifetime customer value. For more information, go to