Press release

Immersive Design Studios Expands Senior Management Team

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Immersive Design Studios today announced a significant expansion with the hiring of Timothy Leyne as Chief Financial Officer and Juan Pablo Di Lelle as Chief Product Officer, both newly-created positions for the company. Immersive’s expanded management team will support the company’s goals of aggressive growth and development of the next generation of its innovative CANVAS technology, making immersive experiences even more powerful and accessible for its clients.

Immersive is a leading software development and design firm creating next-generation interactive media processing technologies for enterprise customers. Its CANVAS software and media server platform enable large-scale, interactive, photoreal imagery for dynamic immersive experiences – transforming the way businesses across architecture and real estate, cultural and educational institutions, and live entertainment engage with their clients and audiences. CANVAS has powered major initiatives such as SL Green’s One Vanderbilt tower in New York, Lodha Group’s World One residential project in Mumbai, NVIDIA’s CES keynote presentation, and the Montreal Canadiens’ NHL pre-game show, among others.

“The additions of a CFO and CPO are key to support our continued growth in a strategic way,” shared Thomas Soetens, Co-Founder and CEO of Immersive. Kora Van den Bulcke, Co-Founder and President, added: “Both Tim and Juan bring many years of relevant experience and expertise to our team – Tim with his multifaceted financial and strategic background, and Juan with his many accomplishments in pioneering product design and engineering. We’re confident that Tim and Juan will deliver valuable insight and leadership as Immersive enters a new phase of growth.”

Tim brings a diverse financial background to Immersive, with experience in banking, mergers and acquisitions, investing, and startup growth. As a banker, he was a founding member of Lazard’s Canadian office and later held senior management roles at Alcan and Rio Tinto where he oversaw strategic mergers and acquisitions. At PSP Investments, he established a multi-billion-dollar investment portfolio and, most recently, he held leadership roles with top Canadian startups Agendize and

Juan is an accomplished software engineer with over two decades of experience in designing and deploying successful, user-friendly digital and cloud-based platforms for the media and entertainment sector. He spent nearly ten years at Discreet Logic Inc. and later Autodesk, contributing to the design and rollout of several leading 2D and 3D graphics software solutions; he has also held engineering and product design positions at Cozimo Technologies, Akoha, Spundge, Haivision, and Luffa Technologies.

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About Immersive Design Studios

Immersive Design Studios is a leading software development and design firm powering next-generation interactive media processing technologies and large-scale immersive experiences. Established in 2014 by Thomas Soetens and Kora Van den Bulcke, Immersive is based in Montreal; its clients include Fortune 500 companies and industry leaders such as NVIDIA, SL Green Realty Corp., Lodha Group (India), McGill Real Estate, Vancouver Canucks, Montreal Canadiens, Cirque du Soleil, La Cité, Deutsche Bank, Prudential, and others.