Press release

Incorta Recognized by 451 Research as a ‘451 Firestarter’

Sponsored by Businesswire

Incorta, the industry’s leading Unified Data Analytics Platform, today announced it has received a 451 Firestarter award from leading technology research and advisory firm 451 Research, recognizing the company’s innovative contribution within the technology industry.

451 Research’s Firestarter program recognizes exceptional innovation within the information technology industry. Introduced in 2018 and awarded quarterly, the program is exclusively analyst-led, allowing its team of technology and market experts to highlight organizations they believe are significantly contributing to the overall pace and extent of innovation in the technology market.

“This recognition is yet another clear validation of Incorta’s vision and mission,” said Osama Elkady, co-founder and CEO at Incorta. “Fragmented data experiences prevent too many organizations from getting real value out of their data. Six years in the making, Incorta’s Unified Data Analytics Platform and Direct Data Mapping technology are transforming the way companies like Broadcom, Shutterfly, and Northern Trust serve their customers and employees.”

The award caps a year of rapid growth for Incorta: the company notched triple-digit revenue growth and raised Series C funding, all while quadrupling headcount and opening offices in London, Dubai, and Chicago. Incorta also hired a series of experienced C-level executives in key positions – Chief Revenue, Financial, and Information Officers – to lead the company through its next phase of growth and global expansion. Incorta also gained momentum on the industry awards front: the company was recently recognized as a finalist for the 2019-20 Cloud Computing Awards in the “Best Cloud Business Intelligence or Analytics Solution” category, and also received its second consecutive TDWI “Best Case Study” award.

“We believe Incorta is in a prime position to help establish a new market category for what we have described as the Enterprise Intelligence Platform, combining data ingestion/integration, data storage/processing and analytics functionality,” said Matt Aslett, Research VP, Data, AI and Analytics, 451 Research. “Incorta also has the benefit of offering differentiated functionality thanks to its Direct Data Mapping approach, and it has generated an impressive list of customers.”

To learn more about Incorta or to read the full 451 Firestarter report, visit us online.

About Incorta

Incorta is the only Unified Data Analytics Platform powered by Direct Data Mapping. Purpose-built to help companies stay ahead of the accelerating rate, volume, and complexity of modern enterprise data, the platform delivers unmatched speed and visibility. Incorta is built with open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and extract meaningful insights. By making any data source continuously available for analytics, the platform helps data engineers, data scientists, business analysts, and machine learning algorithms make more accurate, timely, and transparent decisions with faster access to richer data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital, Incorta is powers analytics for some of the most valuable brands in the world. To learn more and try it for yourself, visit

About 451 Research

451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to more than 2,000 client organizations globally through syndicated research, advisory services and live events. Founded in 2000 and headquartered in New York, 451 Research is a division of the 451 Group. Learn more about the 451 Research Firestarters.