Press release

Independent Study Finds a Three-Year 139% Return on Investment with MediaPRO Awareness Training

Sponsored by Businesswire

MediaPRO today announced the results of a commissioned Total Economic ImpactTM study that revealed as much as $256,400 in total benefits for an organization implementing MediaPRO’s security and privacy awareness training platform.

The study, conducted by Forrester Consulting, found that enterprises deploying MediaPRO’s approach to awareness training can realize an overall return on investment (ROI) of 139% over three years with a payback period of less than six months.

The results were based on a composite organization Forrester used to model the impacts of an awareness program after interviewing four MediaPRO customers.

Specific savings and benefits included:

  • Content creation and program maintenance time savings totaling $173,807
  • Reduced incident remediation costs by $58,968
  • Third-party simulated phishing tool savings of $23,625
  • Eighty percent reduction in annual malware incidents

The reported benefits of MediaPRO’s security and privacy awareness training did not stop at the financial savings. MediaPRO customers whom Forrester interviewed reported how easy it was to deliver content specific to employee job roles, the speed with which corporate compliance audits were completed, and an overall shift toward risk awareness around cybersecurity and data privacy issues.

“It’s that overall shift toward risk awareness that’s so gratifying for our team,” said MediaPRO Chief Learning Officer Dr. Tom Pendergast. “We’re trying to help our clients build risk-aware cultures, and we can see that a comprehensive awareness program really does the trick.”

A cybersecurity consultant in the chemical production industry interviewed for the study said: “Because of the MediaPRO training, employees are thinking about security in a more holistic way. There’s been a reduction in phishing, unauthorized USB drives, tailgating, etc., even some areas that we haven’t given training to employees yet.”

With MediaPRO, organizations reduced the time they spent creating and maintaining learning content, reduced incident remediation costs, and avoided third-party vendor costs needed to support an independent phishing tool, the study concluded.

Prior to MediaPRO, the interviewed organizations reported that training courses and modules took a long time to develop, the training was not always relevant or a good match for the companies’ actual policies, and the companies had continuing problems with security incidents.

To download the full study, The Total Economic Impact™ Of MediaPRO, visit:

About MediaPRO

MediaPRO security and privacy training solutions are used by organizations of all sizes to protect sensitive data, demonstrate compliance, and reduce the risk to their reputation and bottom line. With MediaPRO, it’s easy to keep employees engaged and track program effectiveness. And, unlike phishing-focused security awareness training solutions, MediaPRO covers security, privacy and compliance so you can address a more complete threat landscape. Whether you’re looking to more effectively demonstrate compliance, stop phishing attacks, or want a best-in-class security awareness program, MediaPRO makes training fun, fast and impactful. For more information, please visit, or follow MediaPRO on LinkedIn, Facebook, and Twitter.