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Insights on the Global Mobile Apps Market | COVID-19 Impact and Analysis of Related Markets Drivers, Opportunities and Threats | Technavio

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Technavio predicts the global mobile apps market to grow steadily at a CAGR of almost 21% during 2020-2024. One of the primary drivers of the market is the growing penetration of smartphones. The number of smartphone users has steadily increased over the years. This is mainly due to the proliferation of low-cost smartphones in emerging markets such as China and India. The increasing sale of smartphones is providing significant growth opportunities for mobile app developers. This is expected to propel the growth of the global mobile apps market during the forecast period. Download Free Sample Report with COVID-19 Impact Analysis

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Technavio has announced its latest market research report titled Global Mobile Apps Market 2020-2024 (Graphic: Business Wire)

Technavio has announced its latest market research report titled Global Mobile Apps Market 2020-2024 (Graphic: Business Wire)

The global mobile apps market is a part of the interactive media and services market. The global interactive media and services market includes companies engaging in content and information creation or distribution through proprietary platforms, where revenues are derived primarily through pay-per-click advertisements. Our research reports provide a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

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Technavio’s reports are aimed at providing key insights into interactive media and services markets by identifying the key drivers, trends, and, challenges that are impacting the overall health care supplies market. The research analyses the impact on these factors on the mobile apps markets, for the present market scenario and over the forecast period. Technavio’s reports provide a comprehensive analysis on the vendors and their offerings, major growth strategies adopted by stakeholders, and the key happenings in the market.

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Interactive Media and Services Market: Segmentation

Interactive media and services market, the parent market, includes the global mobile apps market within its scope and it is further segmented into multiple sub-segments. Technavio’s reports identify the high growth areas and opportunities for vendors operating in each sub-segment of the mobile apps market . The market is segmented as follows:


  • Gaming Apps
  • Non-gaming apps

    • Music and entertainment
    • Health and fitness
    • Travel and hospitality
    • E-Commerce and retail
    • Education and learning
    • Social networking
    • Productivity


  • Apple app store market
  • Google play store Market
  • Others


  • iOS
  • Android
  • Others


  • Entertainment
  • Social networking
  • Finance
  • Healthcare
  • Others

Revenue Model

  • Advertising
  • In-app purchases
  • Freemium
  • Pay-per-download
  • Subscription

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Interactive Media and Services Market: Geographic Segmentation

The interactive media and services market has been analyzed across key geographical regions to identify region level market dynamics, developments, and the key growth countries for the forecast period. The regional level analysis identifies the market shares, growth momentum, and key leading countries in the market, which include (but are not limited to) the following:

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Vendor Landscape

Technavio’s industry coverage utilizes multiple sources and tools to gather information about multiple stakeholders and their offerings towards the market. Sources such as company websites, annual reports, whitepapers, subscription & in-house databases, industry journals, publications, and magazines are used in addition to other relevant sources. The vendor landscape provides a framework to estimate the health care supplies market, while also categorizing the vendors into pure-play, category-focused, or diversified based on their offerings. All market reports provide the key and contributing players across the value chain based on in-house influence index, developed using multiple industry and market parameters.

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.