Integral Ad Science (IAS), the global leader in digital ad verification, today appointed Adrian D’Souza to the newly established position of Chief Customer Officer (CCO) reporting directly to the CEO, Lisa Utzschneider. In this role, D’Souza will oversee global operations at IAS and will be responsible for ensuring a customer-centric growth strategy.
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“Customers are at the center of everything we do at IAS and today I am thrilled to be appointing Adrian as our new Chief Customer Officer,” said Lisa Utzschneider, CEO at IAS. “With the addition of Adrian to the executive leadership team, IAS will continue to deliver best-in-class service as we rapidly scale our digital ad verification solutions. Adrian has an exceptional ability to understand customer needs, market trends, and couple these things with the ability to build innovative solutions.”
D’Souza joins IAS from Intersection Co. where he served as SVP of Sales Strategy and Operations, overseeing all aspects of building customer success teams and a successful sales strategy. Before Intersection, he was VP of Global Operations at Quantcast where he drove Customer Success and Commercial Operations globally. D’Souza also spent over six years at Google as Director of Media Services, where he was responsible for end to end campaign execution and service on YouTube and the Google Display Network.
“I have worked with IAS as a partner and customer since its inception. Over those ten years I have actively followed the company as it grew into the global digital ad verification leader that we know today,” Adrian D’Souza, IAS Chief Customer Officer, said. “IAS has always been a customer-first company and I’m looking forward to scaling IAS’ global operations and delivering customer satisfaction in this role.”
D’Souza has also served as co-chair of the Internet Advertising Bureau’s (IAB) Ad Operations Council from 2006 to 2012, where he focused on making it easier for traditional advertisers to reach an online audience and streamlining the supply chain for digital media. D’Souza holds an MBA from Virginia Tech and an engineering degree from the University of Poona, India.
Integral Ad Science (IAS) is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. We partner with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact. Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Our growth and innovation have been recognized in the Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.