Press release

Intent-Based Networking Pioneer Apstra Opens Revenue Opportunities With New Partner Advantage Program

Sponsored by Businesswire

CRN XChange — Enterprise networks are quickly evolving, and they require a dynamic solution that removes the complexity while maximizing network investments through advanced and predictive analytics for operational simplicity. Apstra® is unveiling a Partner Advantage Program that offers partners a strategic solution to solve these network challenges. Members of the Partner Advantage Program can provide customers with a network solution that will dramatically improve operational and cost efficiencies. Apstra AOS® achieves this through a vendor-agnostic solution focused on solving data center networking challenges irrespective of the switching hardware platform, including Arista, Cisco, Cumulus, Juniper, or Open Networking, so partners can get right to the business of helping their customer. This unparalleled hardware flexibility provides partners tremendous opportunities to expand and grow their business.

Integrated Solutions

Apstra AOS empowers customers to accelerate data center initiatives required for successful digital transformation. According to Joe Skorupa at Gartner, organizations that fail to treat networking as a strategic investment will be three times as likely to fail in digital transformation. Apstra’s architecture delivers a comprehensive systematic approach that is necessary for successful network initiatives. This vision is realized by Intent-Based Networking, a solution designed to align the technology with the business demands, coinciding with limited resources and operational scaling challenges facing organizations. Apstra mitigates the technology risk associated with networks by removing the complexity while increasing operational agility through intelligent automation and predictive analytics. Apstra is uniquely positioned to provide partners with a differentiated solution to these network constraints and vision to address business expectations.

Apstra enables organizations to rapidly deploy advanced technologies such as overlays and hyperconverged infrastructure (HCI). These technologies are ephemeral, distributed, and loosely coupled, and how they are built and operated in the “digital age” is more important than ever. A holistic approach to intelligent network automation, from the planning to operational stage, is where Apstra maximizes the efficiency and effectiveness in technologies such as VMWare NSX and Nutanix Acropolis.

Program Structure

The Partner Advantage Program structure is anchored by three pillars of Simplicity, Flexibility and solution Uniqueness.

  • Simple. The program offers a simple structure comprised of Registered, Gold and Platinum tiers in order to provide all partners with the opportunity to grow and thrive. Once enabled, all members of the program will benefit from product resale, professional services, upsells and renewals that Apstra provides.
  • Flexible. Networking vendor options enable choice and flexibility for customers, thereby helping them to minimize vendor lock-in. As a result, partners will have more opportunities to create value-added services which leverage our vendor-agnostic software.
  • Unique. Our unique technology helps partners to differentiate themselves and to become trusted advisors who foster customer loyalty and drive market expansion. Moreover, we understand that profitability is key to a partner’s success. As such, we want all partners to succeed by allowing all members of the program to register deals, request joint marketing funds and have access to attractive financial incentives in order to uncover new revenue opportunities.

“The bigger the installation, the bigger the savings. Traditionally, doubling the number of switches almost doubles the amount of labor for configuration and verification. With Intent-Based Networking automation, designing, building and operating a network takes the same amount of effort and resources, independently of its size – whether it is comprised of 10 devices or 1,000 devices. In light of company mandates to reduce OpEx and simplify IT infrastructure consumption, Apstra partners are uniquely positioned to capitalize on the opportunity by delivering differentiated customer value that will tap into new revenue streams,” said Jeff Jones, VP of Global Sales at Apstra.

“Our partners are positioned to sell complete white-glove solutions which are built out of best-of-breed components such as automation software, hardware, NetOS. These are components of a solution which a customer has the flexibility to choose a-la-carte. This is in contrast to partners selling monolithic solutions from an established vendor. With our flexible approach, partners can provide significant value to their customers whilst increasing their margins,” said John Atchison, Director, Global Channel Marketing at Apstra.

Apstra Intent-Based Networking is deployed by businesses around the world including Fortune 100 enterprises where customers are realizing deployment efficiencies by 99 percent, and reducing OpEx by 83 percent and Mean-Time-to-Resolution (MTTR) by 70 percent, respectively. This competitive advantage contributes to a highly attractive sales proposal.

“The key to our success is partnering with market-leading vendor solutions that provide differentiated customer value and market expansion opportunities. That vendor is Apstra. Being part of the Partner Advantage Program provides us with the framework which will foster better collaboration, uncover new opportunities and lead with a solution that will help us to deliver unparalleled results,” said Choo Yuh Joo, Managing Director of Starview International Ltd in Singapore.

“We are delighted to partner with Apstra to jointly open new revenue opportunities. We believe the Partner Advantage Program will provide us the program framework and financial incentives to enable our VAR community to uncover new opportunities with first and only features that Apstra AOS offers,” said Gerard Brophy, Managing Director, Spinnaker, UK Distributor.

“We’ve been working with Apstra since they came out of stealth, and they’ve always made it easy to collaborate and discover new opportunities together. We’re really excited about codifying and expanding this relationship with the new Partner Advantage Program, so that we can continue to expand the revenue opportunities that Apstra AOS opens up for us,” said Peter Grundemann, VP Client Success, Myriad360.

“Edgecore Networks, the leading contributor in open networking, has been working closely with global network operators worldwide, we understand the economic pressure and application requirement of accelerating the deployment of open, scalable, and automated infrastructure. Through our partnerships with Apstra, we’ll further enrich and add value to our partners around the world. We are pleased to be part of Apstra’s new Partner Advantage Program,” said Powen Tsai, Director/Head of Presales Engineering Team, Edgecore.

To find out more about this progressive partnership opportunity click here.

To schedule a meeting with us at CRN XChange 2020 in San Antonio, please click here.

Join upcoming webinar for Apstra partners on March 25 at 10:00am PT.

About Apstra, Inc.

Apstra® builds, sells, and markets software solutions that simplify IT infrastructure consumption to help businesses innovate and succeed. Apstra pioneered Intent-Based Networking, vendor agnostic software that simplifies the management of the network infrastructure by abstracting network services and automating the delivery of those network services across their entire life cycle – Day 0, Day 1, and Day 2+. Apstra Intent-Based Networking for the Data Center has demonstrated 80 percent improvements in operational efficiency, 70 percent improvements in MTTR (mean-time-to-resolution), and 99 percent improvements in infrastructure agility; and allows organizations to free themselves from hardware vendor lock-in. With headquarters in Menlo Park, California and privately funded, Apstra is a Gartner Cool Vendor and Best of VMworld winner.

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