Press release

IRI and BDS Analytics Join Forces to Provide a Fully Integrated Understanding of the Legal Cannabis and CBD Market

Sponsored by Businesswire

IRI®, a global leader in innovative solutions and services
for consumer, retail and media companies, and BDS Analytics, the leading
global cannabinoid retail data and market intelligence provider, today
announced a new strategic relationship that provides retailers and CPG
manufacturers a holistic view of the rapidly growing legal cannabinoid
marketplace. By leveraging the IRI Liquid Data® technology platform and
rest-of-market understanding with industry-leading BDS Analytics’
GreenEdge™ cannabis dispensary point-of-sale data and insights, users
will have access to the most comprehensive understanding of today’s hemp
and marijuana cannabinoid purchasing trends.

The award-winning GreenEdge platform provides clients unlimited access
to the most accurate, comprehensive and actionable data and analyses
into what is selling, when, where and for how much, for the legal
cannabis market in the United States.

CPG retailers and manufacturers will have access to the combined data
and intelligence solutions BDS Analytics and IRI offer. Coming later
this year, BDS Analytics’ retail sales data will be fully integrated
into the Liquid Data platform and available through IRI’s Unify®
visualization. In connection with this new relationship, BDS Analytics
and IRI will be developing additional solutions that leverage the full
capabilities of their combined technology and expertise.

“In a challenging CPG and retail environment, the cannabis market –
including the exploding CBD category – represents an extraordinary
opportunity to deliver growth,” said Robert I. Tomei, president of
Market and Shopper Intelligence for IRI. “A holistic view of the
cannabis market, its customers and retail sales is imperative for IRI
and BDS Analytics’ clients to capitalize on this unprecedented
opportunity. IRI is proud to partner with BDS Analytics, who, in
addition to featuring deep cannabis industry market intelligence,
distills the most granular retail sales data directly from dispensaries
and enables us to continue offering the industry’s most comprehensive
view of the modern retail landscape.”

“As the cannabis industry has become more mainstream, it is expected to
grow to $45 billion by 2024*,” said Roy Bingham, CEO and co-founder of
BDS Analytics. “Companies need to have a clear understanding of one of
the most dynamic growth categories experienced by the CPG industry in
decades. We have long admired IRI’s reach, expertise, data and
technology, and are excited to partner with them to offer the
comprehensive data and insights our clients demand.”

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,

About BDS Analytics:

Headquartered in Boulder, Colo., BDS Analytics provides businesses with
smart, actionable and accurate cannabis market intelligence and consumer
research. The company provides a holistic understanding of the cannabis
market through insights distilled from dispensary point-of-sale systems
through its market-leading GreenEdge™ Platform, producing comprehensive
consumer research and generating cannabis industry financial projections
and analyses led by BDS Analytics’ industry-leading team of thought
leaders and analysts. To learn more about how you can utilize BDS
Analytics’ superior market research, please visit

*Source: BDS Analytics and Arcview Market Research