Press release

Iris Concise Selected to Help Daimler Trucks North America Drive Loyalty

Sponsored by Businesswire

, the strategy and consulting arm of global creative network,
Iris, has added another client to its fast-growing
loyalty practice
by signing Daimler Trucks North America (DTNA).

DTNA selected Iris Concise to realize its vision for an aftermarket
customer appreciation and loyalty program that reaches all of its
customer touchpoints.

The revitalized program will initially target small to mid-sized
business customers using DTNA’s ecommerce platform. This initial
audience will be expanded next year to serve front-counter customers as
well. The business-to-business solution will utilize the Iris Concise
Loyalty Marketing Platform, making it easy to create personalized
offers, track customer behavior, and view KPIs in real-time. Dealers
will also access the platform, with data and KPIs that help them
understand opportunities and consolidate customer spend at their

The loyalty re-launch for DTNA will use data-driven personalization to
drive more profitable customer behavior, emphasizing member rewards and
appreciation while closely coordinating with DTNA’s dealer network. From
program design and deployment to ongoing management and optimization,
Iris Concise will use its full-service capabilities to enhance DTNA
customer relationships across all sales channels.

Jeff Caplan, VP/Marketing Services, Iris Concise, who has led multiple
automotive programs for brands like Hyundai, Jeep, and Ram, said:
“Daimler Trucks North America’s commitment to building profitable
relationships that deliver real customer value makes them a great match
for our loyalty team resources services. We understood their vision and
we have the expertise to make it a reality.”

The account will be run from Iris’
Boston office
, home to over 80 CRM and consultancy specialists and
the headquarter of Iris Concise in North America.

About Daimler Trucks North America
Daimler Trucks North
America LLC, headquartered in Portland, Oregon, is the leading
heavy-duty truck manufacturer in North America. Daimler Trucks North
America produces and markets commercial vehicles under the Freightliner,
Western Star and Thomas Built Buses nameplates. Daimler Trucks North
America is a Daimler company, the world’s leading commercial vehicle
manufacturer. For more information, go to

About Iris Concise
Iris Concise is the data consulting
and strategy arm of global creative network Iris, with specialties in
advanced marketing analytics, innovation, customer acquisition, CRM and
loyalty programs to drive more profitable customer
relationships. Clients include IKEA, Jeep, IHG, Value Retail, Starbucks,
KFC, Hertz, Daimler and many more.

We exist ‘For the Forward’. A mind-set that reflects Iris’ diverse skill
set and what we deliver for clients; the reality of how to approach and
benefit from disruption and change, in order to create bold leaps

We are for those adventurous spirits who are progressive, driven,
restless, and will not stop until they find the right answer. At Iris
today, over 1000 people in 16 offices around the world are working with
many of the most ambitious and successful businesses in the world,
including Samsung, LEGO, Adidas, KFC and Starbucks.

In 2017 Iris was named as one of the Best & Bravest agencies in the
world, featuring no.5 on the Contagious Pioneers list. Iris London also
featured as a stand out Creativity Innovator on the 2017 AdAge A List.

The Iris network consists of Iris, serving as the integrated creative
shop; Iris Concise providing management consultancy, data analytics and
CRM; and Iris Culture specialising in sports marketing, brand experience
and entertainment. Global partners include pricing specialist Pricing
Solutions (acquired in March 2017), digital media and acquisition
specialist atom42 (acquired in November 2017) and creative B2B agency
Founded (acquired in April 2016).