J.P. Morgan Asset Management, a business of JPMorgan Chase & Co., wanted an innovative new approach to engage and educate the investor audience while establishing its credibility and knowledge in the market. The firm collaborated with Yoyo Design to create an Umbraco CMS-based website – “A Story About Trusts” – that provided a sophisticated interactive experience that continues to attract, engage and educate UK investors.
The site’s backend is driven by Umbraco CMS a flexible, easy-to-use and full-featured open-source content management system (CMS) that runs more than 500,000 websites around the world. Umbraco gives existing marketing resources within J.P. Morgan Asset Management the freedom to update even the most complex parts of the site with compelling and personalized content to engage and convert customers across websites, mobile apps, and other digital initiatives. In a few short months, benchmarks against the firm’s main website already show:
- average time on site increased by 33%
- average pages viewed increased by 50%
- bounce rate decreased by 21%,
- female visitors increased by 27%
“From brief to go-live, we knew this new website was going to be a game-changer for our online brand and product experience,” said Jordan Chinchen, senior marketing manager, J.P. Morgan Asset Management. “Not only do we have an innovative, interactive and beautiful solution that engages users while they learn about Investment Trusts, but Umbraco gives our non-technical content creators the flexibility to create, draft and schedule posts whenever they want rather than being tied to an internal or external development. And this is all possible without the high costs associated with licensing, hosting and maintenance.”
Long list of project requirements drives need for Umbraco CMS
Yoyo Design, a Kent, England-based digital agency, chose the Umbraco CMS for J.P. Morgan Asset Management and other clients because it is based on the Microsoft .NET framework; is easy to use, extend, manage and maintain; is fully customizable; supports best practice SEO techniques; can be integrated with almost any existing system (CRMs, email platforms, ecommerce, booking engines, etc.); and provides 100 percent design flexibility. According to James Forage, technical director, Yoyo Design, it also helps that Umbraco has a talented open source community of more than 200,000 long-time active users along with a dedicated worldwide partner network backed by a professional and highly skilled support staff at Umbraco HQ.
“When we compare Umbraco versus every other CMS, it continues to come out on top for sites like J.P. Morgan’s,” Forage said. “It’s fully customizable capabilities let our design and development teams really push the boundaries with their creativity and forget about restrictions, and with many of our clients posting large amounts of content each day, Umbraco’s flexible and easy-to-use interface allows them to them structure and manage the content so they can easily hit their deadline. And having a strong community of active users definitely helps ensure our clients have an up-to-date, supported and strong CMS at all times.”
To read the full case study, visit https://umbraco.com/case-studies-testimonials/jp-morgan-asset-management/. To see more examples of how other international brands—including Trex, Sierra Nevada Corporation, Scholl and Mercedes-Benz—have benefited from Umbraco CMS, visit here.
Umbraco is an open source CMS built on the Microsoft .NET platform. Often referred to as the “Friendly CMS,” Umbraco gives developers the flexibility and freedom to build websites, apps and other solutions with the look and features they want, while enabling editors and content creators to easily and quickly get content in front of their customers as quickly as possible. Created in 2005 by Danish developer Niels Hartvig, Umbraco also offers the Umbraco Cloud, providing all-in-one Azure hosting and predictability in cost, performance and time. More than 500,000 websites run live on Umbraco CMS and the Umbraco Cloud, supported by more than 220,000 very active Umbraco community members. For more information, visit www.umbraco.com.