Press release

Javelin Strategy & Research Announces 2019 Identity Protection Service Provider Scorecard Award Winners

Sponsored by Businesswire

As complex, high-impact fraud schemes have grown more prevalent over the past several years, the core features of identity protection services are in many respects more valuable than ever before. Today, Javelin announced the winners of its 12th Annual Identity Protection Service Provider Scorecard. The scorecard provides the industry’s most comprehensive market research and analysis of direct-to-consumers identity protection providers.

Sontiq’s IdentityForce beat out the competitive field among premium direct-to-consumer products to rank at the top of this year’s scorecard. Overall leaders NortonLifeLock and IDWatchdog continued to deliver strong performances above their competition by providing leadership in prevention and resolution.

“As more products become free to consumers to use through their financial services provider, insurance, or employee benefits, the question remains as to how long consumers will be willing to pay if products do not continue to improve,” said Krista Tedder, Head of Fraud & Security at Javelin Strategy & Research. “For the first time, Javelin has provided feature by feature market adoption rates to demonstrate where solutions need to improve and what consumers find valuable.”

The 2019 scorecard evaluated 14 total vendors to identify the services which provide the best prevention, detection, and resolution capability for consumers.

2019 Identity Protection Service Provider Award Category Leaders (listed alphabetically)

Prevention: ID Watchdog, NortonLifeLock, Sontiq

Detection: ID Experts, ID Watchdog, Sontiq

Resolution: ID Watchdog, NortonLifeLock, Sontiq

View a complete list of 2019 Identity Protection Service Provider Award winner

The accompanying 29 page scorecard report answers questions like what features and functionality are most valuable to consumers in the identity protection provider, what providers deliver the best value and which ones are not meeting consumer needs, and most importantly, what does the identity protection service provider industry need to do to meet market demands and deliver value.

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About Javelin

Javelin Strategy & Research is a research-based advisory firm that helps clients make informed decisions in the digital financial world. It provides strategic insights for financial institutions, government, payments companies, merchants, fintechs and technology providers. Javelin’s independent insights result from a rigorous research process that assesses consumers, businesses, providers, and the transactions ecosystem. It conducts in-depth primary research studies to pinpoint dynamic risks and opportunities in digital banking, payments, fraud & security, and lending. For more information, visit Follow us on Twitter and LinkedIn.

About Escalent

In June 2018, private equity firm STG acquired Market Strategies International and Morpace and announced its intent to merge the companies. In May 2019, the two firms rebranded as Escalent. Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, Escalent tells stories that transform data and insight into a profound understanding of what drives human beings. And it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit to see how it is helping shape the brands that are reshaping the world.