Press release

Jeff Herrera Announced as Chief Marketing Officer at Annex Cloud

Sponsored by Businesswire

Annex Cloud, an industry leading customer marketing and loyalty commerce
solution for mid-market and enterprise brands, manufacturers, retailers
and distributors, announced today that Jeff Herrera has been hired as
Chief Marketing Officer (CMO).

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Jeff Herrera, New CMO at Annex Cloud (Photo: Business Wire)

Jeff Herrera, New CMO at Annex Cloud (Photo: Business Wire)

“We are thrilled to have Jeff on our team,” says Al Lalani, CEO of Annex
Cloud. “Jeff is a very talented e-commerce senior executive with a
strong track record of success at companies like Visa, NBC Universal,
Western Union, eBay, Inc./Magento, Guidance, etc. His extensive
experience in both commerce services and technology products with
respect to e-commerce platforms such as Magento Commerce (now, Adobe
Commerce Cloud), Salesforce Commerce Cloud, SAP Hybris, Shopify Plus,
Episerver and Big Commerce, will be invaluable to Annex Cloud as we
continue to advance our loyalty and customer marketing solutions for our

“Annex Cloud has a best of breed customer marketing and loyalty
technology platform that is ideal for clients who are looking to
maximize revenue per user (RPU), retain customers, and capture cost
efficiencies for internal marketing and development teams,” says Jeff
Herrera, CMO at Annex Cloud. “The Annex Cloud marketing and loyalty
solution has been a premier commerce technology solution among many
brands and retailers for the last several years, but what is most
exciting is the ongoing investments the company is making in additional
products, features and functionality to accelerate incremental revenue
growth for our clients.”

Herrera holds a master’s degree in business administration from the Paul
Merage School of Business at the University of California, Irvine, and a
Bachelor of Science degree in business administration from California
State University, Chico.

Annex Cloud also recently appointed Narasimha Voruganti as Vice
President of Engineering and Matt Reeves as Head of Strategic Solutions.
Voruganti has over 20 years of experience in various engineering and
technical leadership roles at Bank of America, NEOGOV and NBC Universal.
Prior to joining Annex Cloud, Matt Reeves spent over 16 years at SAP in
various leadership roles in product development, commerce marketing,
strategic customer solutions, manufacturing, analytics, supply chain and

About Annex Cloud

Since 2010, Annex Cloud has provided more than 250 leading brands and
retailers, including Hewlett-Packard, Bed Bath & Beyond, G.H. Bass,
Olympus and VF Corp., with the ability to engage tens of millions of
their customers one-to-one at scale.

Annex Cloud’s customer marketing platform provides fully integrated Customer
, Referral
, and User
Generated Content
solutions that seamlessly work together to
optimize the customer journey and deliver a unified customer experience,
a greater quantity and quality of referrals and content, and more
high-quality and resilient customer relationships.

Learn more at