Press release

Jeff Herrera Announced as Vice President of Marketing and Partnerships at Visiture

Sponsored by Businesswire

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company.

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Jeff Herrera, VP, Marketing and Partnerships at Visiture (Photo: Business Wire)

Jeff Herrera, VP, Marketing and Partnerships at Visiture (Photo: Business Wire)

“Visiture is experiencing rapid growth across all of our lines of business such as paid media, customer retention and loyalty, social, content and SEO, testing and optimization, analytics, development and design,” says Ron Dod, Chief Growth Officer at Visiture. “Jeff is a seasoned digital commerce executive who will add tremendous value to both partners and clients as we look to not only help brands and retailers recover from the pandemic but to achieve record breaking performance in 2021 and beyond.”

Visiture has strategic partnerships with Magento (an Adobe Company), Shopify Plus, BigCommerce, Oracle Netsuite, and with technology partners in the various supporting ecosystems such as Klaviyo, Listrak, Nosto, ReCharge, Yotpo, Omnisend, Attentive Mobile, etc.

“I could not be more excited to join Visiture during this amazing period of growth,” says Jeff Herrera, Vice President of Marketing and Partnerships at Visiture. “We are taking advanced performance marketing solutions for e-commerce to a different level and, as a result, our clients are making significant gains in the market. This is our priority as a company.”

Herrera holds a master’s degree in business administration from the Paul Merage School of Business at the University of California, Irvine, and a Bachelor of Science degree in business administration from California State University, Chico.

About Visiture

Visiture is an industry-leading digital commerce marketing solutions provider for mid-market and enterprise brands, manufacturers, distributors and merchants in both B2B and B2C.

Brands such as Spanx, Minerva, Mossy Oak, Gerber Childrenswear, allheart, Fathead, Pelican Products, and others have looked to Visiture to accelerate revenue growth, acquire new customers, retain valuable and profitable customers, maximize average order values (AOV) and increase frequency of purchase (FOP).

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