Kao USA Inc. awarded Quotient’s Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute all paid and organic social media activity for Jergens Skincare, supplemented by both influencer content and studio/professional photography. Quotient’s Ahalogy will develop overall content strategy and content for the brand, produce creative and publish the information across all social media platforms including: Twitter, Facebook, Instagram, Snapchat and Pinterest.
“As the landscape of social media continuously evolves, it is increasingly important that we reach our consumers with relevant content,” said Katie Smith, Marketing Communications Manager for the Jergens brand. “Ahalogy’s proprietary trend technology allows us to become closer to the consumer and align our social media plans accordingly. We are excited to partner with Ahalogy as thought-leaders in both this space and our city of Cincinnati.”
Jergens Skincare brand selected Quotient’s Ahalogy due to its industry reputation, presentation of cutting-edge content and social solutions for the brand, and its capacity to reduce non-working costs. The brand also gravitated toward Ahalogy’s solutions and offerings, which include understanding the latest trends through its Muse platform and its ability to deliver proven ROI through premium influencer content and verified audience targeting through paid targeted posts. They also appreciated that Ahalogy is based in Cincinnati where Kao USA Inc. is headquartered. Ahalogy has already begun promoting Jergens®Natural Glow® Moisturizer and Jergens® Wet Skin Moisturizer.
“Jergens Skincare is an iconic brand recognized worldwide for its innovation and quality,” said Bob Gilbreath, Vice President, Social Platforms and General Manager, Ahalogy. “We’re honored and excited that Kao USA has entrusted us with its brand to help them reach the Jergens Skincare target audience. Leveraging Quotient’s unique targeting data capability, we can create content and imagery that will be aimed specifically at particular segments of the Jergens Skincare audience on social media.”
Quotient’s Ahalogy is a leader in influencer content and social media marketing. It delivers proven ROI through category trend data, premium influencer content and verified audience targeting through paid targeted posts. Located in Cincinnati, Ohio, Ahalogy’s clients are mostly in the consumer-packaged goods and retail sectors.
Recently, Forrester Research ranked Ahalogy as a leader in influencer marketing in a report titled The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018. Forrester evaluated top influencer marketing firms on a range of 10 criteria, and gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including insights, analytics & ROI, and brand safety.
Quotient works with more than 700 CPGs and 2,000 brands which can tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests.
Quotient Technology is a leading digital promotions, media and analytics company that delivers personalized digital coupons and ads – informed by proprietary shopper and online engagement data – to millions of shoppers daily. We use our proprietary Promotions, Media, Audience and Analytics Cloud Platforms and services to seamlessly target audiences, optimize performance, and deliver measurable, incremental sales for CPG and retail marketers.
We serve hundreds of CPGs and retailers nationwide, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Ahold-Delhaize USA. Quotient is based in Mountain View, California, and has offices in Bangalore, India, Cincinnati, New York, Paris and London. Visit www.quotient.com for more information.
Quotient, the Quotient logo, Ahalogy and Muse are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.
About Kao USA Inc.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants; Jergens® and Curél® hand and body lotions; Bioré® skincare; and John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Brilliant Brunette®, Radiant Red® hair care. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.