Press release

Jobber Survey Reveals 92% of Consumers Believe Small Businesses are Important to their Community’s Health

Sponsored by Businesswire

a provider of home services management software, today announced the
results of a new survey that explored consumer insights towards small
businesses. Jobber compiled views from 1,000 individuals across the
U.S., ages 18 and up, to uncover several themes related to the
importance of small businesses, how willing consumers are to support
these businesses and the challenges small businesses face. For instance,
61% of respondents feel that small businesses struggle to obtain new

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According to Jobber’s survey results, there is overwhelming support for
small businesses today. In fact, 92% of those surveyed stated that small
businesses are important to the health of their community. More than
half of respondents (53%) noted having worked for a small business at
some point in their career or have been self-employed.

Supporting Small Businesses

Those surveyed showed that consumers are willing to make certain
concessions to support a small business and believe these companies
should receive government support to stay competitive.

  • To support a small business, 41% of respondents are willing to pay
    more for goods and/or services.
  • More than three in four surveyed (76%) believe small businesses should
    pay less in taxes or receive other government incentives compared to
    their larger competition.

Challenges Facing the Home Services Industry

Home service companies, which are defined as businesses that provide
services, such as plumbing, landscaping, and cleaning, for residential
homes, represent a significant segment of small businesses. However,
consumers displayed that they are unyielding when it comes to certain
aspects of customer service associated with them.

  • To support a small business, 74% of respondents are not willing to
    schedule an appointment further in the future, if it can be scheduled
    sooner with a larger company.
  • When asked what would deter respondents from utilizing a small
    business that provides home services, 52% selected poor online ratings
    and half (50%) also selected slow response times.
  • For scheduling appointments with small businesses that provide home
    services, 46% of respondents prefer to schedule via email, an online
    platform or a mobile app.

“Taking on the challenge of starting a small business is admirable,
whether it is a retail shop or a local home service company,” said Sam
Pillar, CEO and cofounder of Jobber. “Consumers today realize the
importance of these small businesses, want them to succeed and even go
as far as a believing they should have specific government incentives;
however, they are not willing to sacrifice certain customer experiences
to do so.”

For small businesses to stay competitive, they must find ways to attract
new customers, offer a smooth customer experience and implement
technologies that streamline operations. Platforms like Jobber allow
businesses to efficiently address these three evolving areas with the
intuitive tools they need to succeed and grow.

To try Jobber for free, visit:

About Jobber

Jobber (@GetJobber) provides industry-leading software that helps small
businesses organize their operations, impress their customers, and power
their growth. Unlike pen-and-paper or single feature apps, Jobber
organizes daily operations in one easy-to-use app, replacing duplicate
entry and repetitive tasks with streamlined, tailored automation. Since
launching in 2011, businesses using Jobber have serviced nearly 15
million people, delivering more than $9 billion in services to their
customers. For more information, visit