To help customers with what is often the hardest part of shopping for
new home products, deciding what they will look like in your room, John
Lewis & Partners is to trial a new virtual reality experience called
‘Visualise Your Space’.
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John Lewis customers will use the Marxent-designed 3D Room Designer with Photo to Floorplan iPad application to select products from inspirational photos and drop them into a designed room that matches their real world space. (Photo: Business Wire)
Guided by John Lewis Partners in three trial shops, customers will be
able to put the dimensions, doors and windows of the room they want to
update into an iPad via an app, and then drop in John Lewis products to
see how their interior ideas would look in their home. They will also be
able to change the colour of the walls and floors to create a complete
Users will be able to view their designed room on either an iPad, as a
3D room set in augmented reality, or wear a virtual reality headset to
‘walk around’ the room. Afterwards customers will be emailed a copy of
the room they created with shoppable links.
Caitlin Price, John Lewis Partner and Head of Buying for Furniture and
Flooring said; “Designing a new look for a room can be a lot of fun and
a chance to express our personalities. However, customers tell us that
uncertainty about what new products will look like in their home can
make the decision making hard, and in many cases people revert to the
safer tones of grey or beige furnishings.
“This new technology will enable customers to be braver in their
choices, and test technology that architects and interior designers have
been using to visualise their designs, and be comfortable with the
The technology has been developed by the US based, design and 3D
visualisation company Marxent. CEO and Co-Founder of Marxent, Beck
Besecker said; “John Lewis understands how important inspiration is to
modern furniture shoppers and has an impressive history of innovation.
We’re proud to be partnering with them to test this technology in the
The trial will begin at John Lewis & Partners’s Kingston shop on 26
June, in Cambridge on 28 June, and in Horsham on 2 July.
Notes to Editors
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