Kaspersky today announces it has been recognized by the Business Intelligence Group for winning a 2020 Public Relations and Marketing Excellence Awards. The company earned “External Campaign of the Year” for promoting its Global Transparency Initiative (GTI).
Established in 2017, Kaspersky’s GTI engages the IT security community in validating and verifying the trustworthiness of its products, internal processes and business operations. Kaspersky’s GTI works toward creating a new standard in transparency for the cybersecurity industry. It puts into effect a set of clear verification and risk-minimization measures to increase users’ confidence and ensure that its cybersecurity solutions meet and exceed corporate data security and protection standards. With constant developments since its inception, the GTI has helped to establish a new standard in transparency for the cybersecurity industry.
Along with key media outreach, Kaspersky has held media events to support each new Transparency Center. These are dedicated security facilities for greater confidence in and knowledge of cybersecurity products through Kaspersky’s specifically developed ‘three-layer’ approach to security briefings, and external reviews of the company’s source code, software updates and threat detection rules. Between media events, stakeholder tours and independent reviews, the company has been able to share these centers with hundreds of people around the world to explain the importance of transparency.
To promote the initiative, Kaspersky successfully created and executed a cohesive communications strategy that also supported business priorities worldwide. The PR team diligently worked to provide regular updates about the initiative and the campaign happenings via public announcements, forged a dedicated landing page to share the wealth of information on new achievements, and coordinated consistent interviews with the company’s spokespeople making sure to educate about the GTI at every possible turn. Notably, there has been over 2,500 global news articles positively promoting the significant achievements and milestones of the initiative.
“Every year this award is given to teams who deliver impressive performances on implementing innovative ideas and strategies,” says Alejandro Arango, head of public relations at Kaspersky. “As such, we are honored to receive this award and hope that the continued promotion and growth of this campaign will inspire others in the cybersecurity field to follow suit. This award goes to show that the delivery of solid results for a great program combined with a powerful communication strategy, can cause change and progress in an ever changing industry.”
“We are so proud to recognize the work of Kaspersky,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “All of our winners clearly demonstrated that in order to be successful you must have expertise in the PR and marketing crafts but also in business. Congratulations to them all.”
To learn more about Kaspersky’s Global Transparency Initiative please visit the website.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.