Press release

KKR Awards Grants to 80 Small Businesses and Nonprofits as Part of COVID-19 Relief Effort

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KKR today announced it has awarded the first round of grants in two of the cornerstone programs of the KKR Relief Fund (the “Fund”) focused on supporting small business owners and nonprofits. The $50 million Fund was created by KKR and its employees earlier this year to support those impacted by the COVID-19 pandemic and its resulting economic dislocation.

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In the first round of the KKR Small Business Builders (SBB) program, KKR has awarded $10,000 each to 55 small business owners from a diverse range of backgrounds across gender, race, ethnicity, business industry, size and geography. The grants will provide financial assistance, hands-on support from KKR employees and resources from KKR’s partner organizations to help the small businesses to maintain day-to-day operations and jobs while also supporting their future growth.

The first round of SBB recipients are located in the U.S. and Asia, with 24 states across the U.S. represented. Over 50% of the recipients are minority-owned businesses, over 61% are owned by women and 22% are owned by veterans or their immediate family members. All of the businesses have between 5 and 50 employees and 75% reported less than $1 million in annual revenue.

“Small businesses are the lifeblood of our communities and across the U.S. alone, hundreds of thousands of businesses have been forced to close temporarily, and the data show that of those businesses, 60% are closed forever,”1 said Henry Kravis and George Roberts, Co-Chief Executive Officers and Co-Founders of KKR. “At a time when the challenges facing communities are tremendous, these grants aim to support small business owners and high-impact nonprofits to enable them, and ultimately the greater community, to meet this moment of immense disruption.”

“All businesses start small and desire to grow. KKR’s Small Business Builders initiative is partnering with Hello Alice to provide small business owners grants, online resources and a thriving online community of peers,” said Elizabeth Gore, Co-Founder and President of Hello Alice. “Small businesses are the heart of our country, and we are proud to work with KKR to ensure their growth during these trying times.”

In this first round of the KKR Grants initiative, which is focused on identifying and supporting nonprofits whose work supports priorities related to Opportunities, Communities, and Heroes, KKR awarded over $3 million to 25 nonprofit organizations around the world that are playing critical roles in addressing the challenges resulting from the COVID-19 crisis. Grant recipients included both international nonprofits and locally focused organizations in the U.S., U.K., Ireland, and Germany.

“COVID-19 has created unfathomable physical, economic and social disruption for people and communities around the world and the non-profit sector will continue to play a vital role in the recovery. We look forward to supporting our partners in the days and months ahead,” said Ali Hartman, KKR’s Global Head of Citizenship.

SBB and KKR Grants are available to organizations around the world with recipients selected in rounds on an ongoing basis.

  • Small businesses around the world can learn more and apply for SBB grants at
  • The application for nonprofits is available at The next round opens January 4, 2021.

KKR’s Relief Fund is helping address challenges facing our shared communities through four key pillars: supporting portfolio company employees; engaging our employees as leaders and change-makers; assisting small businesses; and providing strategic grants and partnerships. Read a personal story about notifying grant recipients here.

About KKR Small Business Builders

KKR Small Business Builders is a grants-based program created to support small business owners who are struggling to navigate the challenges of the pandemic. KKR has joined forces with small business experts at Hello Alice and GEN Global to identify diverse and dynamic small business owners in need of assistance. Through SBB, KKR is awarding $10,000 grants to small business owners who will also receive support from KKR employees and the Hello Alice platform to help them better sustain their operations, maintain or create jobs and manage or pivot their business model.

About KKR Grants

KKR Grants is a global effort focused on identifying and supporting the most innovative and effective nonprofits whose missions are aligned with priority areas, including delivering immediate aid to vulnerable populations impacted by the pandemic, providing innovative pathways of workforce recovery and development, and supporting our heroes including teachers, first responders, essential workers and front-line medical professionals. KKR is supporting these organizations with financial grants and strategic support.

KKR Small Business Builders Round 1 Recipients


Nick Anderer

Jessie Lipkowitz

Anton’s | New York, NY

Polarity | Ann Arbor, MI



Gary Carter

Charlotte Guyton

Sitpinyo Muay Thai & Fitness | Hong Kong

Bard & Baker | Troy, NY



Justin Gurland and Zac Clark

Dennis Williams

Release Recovery | Yorktown Heights, NY

W.Heir’s | Winter Springs, FL



Lisle Richards

Eric Cruz

The Village Den | New York, NY

Progressive Health & Performance | Murrieta, CA



Trishala Bhansali

Jaime Adams

Lekha | New Orleans, LA

Poshy Paws | Peoria, AZ



Daymara Baker

Zoe Schuler

Rockin’ Baker Incorporated | Fayetteville, AR

ZMD | Madison, WI



Hossein Akbari

Jonathan Byun

The Discovery Years | San Jose, CA

Playcenter | Lakewood, CA



Beth Plante

Debbie Hall

Charleston Power Yoga | Charleston, SC

Century Travel | Austin, TX



Warren Norgaard

Jim O’Connor

Milkweed Arts | Phoenix, AZ

Homestead Inn | Wolf Point, MT



Teri Van Goethem

Laura Oldaker

DC Born & Bread | Washington, D.C.

Academy for Caregiving Excellence | Tucson, AZ



Francine Zodda

Nicole Phillips

A Child’s Place | McHenry, IL

Inner Me | Houston, TX



Thomas C. Trotman

Mona Ghattas

TNT Construction Training | Denver, CO

Duran Central Pharmacy | Albuquerque, NM



Michael A. Robinson

Mary Williams

Dallas Costume Shoppe | Dallas, TX

Urgent & Primary Care Of Clarksdale | Clarksdale, MS



Monica Wong

Kyle Black

Little Green Cyclo | South San Francisco, CA

RollerCade | Detroit, MI



Athanasios Hatzinas

Patrick Lai

Yetter’s Diner | Augusta, NJ

Game Theory Restaurant + Bar | Fort Worth, TX



Kareem Badr

Sandra Stroehmann

The Hideout Theatre | Austin, TX

Elixir Mind Body Massage | Denver, CO



Tyrone Foster

Deborah Carlin

Precision Landscape Services | Portland, OR

Debbie’s Dance Studio | Williamson, WV



Janie Deegan

Christian Davis

Janie’s Life-Changing Baked Goods | New York, NY

Supply Locale | Chicago, IL



Lexi Beach

Tom Rummel

The Astoria Bookshop | New York, NY

MrCleanSD | San Diego, CA



Anna Peters

Sheila Rhodes

Art Coop | Urbana, IL

Small Batch Kitchen Cafe and Market | Lansdale, PA



Sherille D. Barber

Cristina Atencio

Barber Therapy & Associates | Rock Hill, SC

Isabel Blackwell | Portland, OR



Brenda Bueno

Sarah Ribner

Little Daydreamers Learning Center 2 | New York, NY

PiperWai | New York, NY



Alina Ackenbom

Evonya Easley

Camp Friendship | Palmyra, VA

Love E | Atlanta, GA



Bridget Manzanares

Kristi K May

Flagship Real Estate Group | Encinitas, CA

Legend Acres | Surprise, AZ



Melissa Anelli

Moiz Bohra

Mischief Management | New York, NY

Nova Home Care | Farmington Hills, MI



Lane Velayo

Alda Escobar

Synergos Association Management | Indianapolis, IN

Madre Luna | Corona, CA



Cate Phillips

Sian DeLuca

Capstone Calling | West Bend, WI

SensationAll Kids Gym | Concord, CA



Jimmie Richard

Richards Family Group | Willowick, OH

KKR Grants Round 1 Recipients



Support for food security, safe housing, public health, and crisis relief



Martha’s Table





Children’s Rights

Meals on Wheels of San Francisco





Deutsche Franziskanerprovinz KdöR

North Texas Food Bank





Headstrong Counselling

Single Homeless Project (SHP)

United Kingdom

United Kingdom



Hour Children

The Bowery Mission





La Casa de las Madres

Women’s Aid Ireland





Little Essentials




Support for innovative pathways of workforce recovery and development


Defy Ventures

The HOPE Program





Eight Million Stories, Inc.

Year Up, Inc.





Clubhouse International




Support for teachers, first responders, essential workers and front line medical professionals


826 Valencia

Small Steps Nurturing Center





N.Y. Police and Fire Widows’ & Children’s Benefit Fund, Inc.

Southern Area Hospice Services


United Kingdom



Save the Children




About KKR

KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, credit and real assets, with strategic partners that manage hedge funds. KKR aims to generate attractive investment returns for its fund investors by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation with KKR portfolio companies. KKR invests its own capital alongside the capital it manages for fund investors and provides financing solutions and investment opportunities through its capital markets business. References to KKR’s investments may include the activities of its sponsored funds. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at and on Twitter @KKR_Co.

About Hello Alice

Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of more than 250,000 business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium business owners to ensure increased revenues and promote scale. Founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners, including women, people of color, veterans, and everyone with an entrepreneurial spirit. To learn more, visit, as well as Twitter, LinkedIn, Instagram, and Facebook.

1 Bialik, C., & Gole, D. (2020, September). Yelp: Local Economic Impact Report (Rep.). Retrieved