The Kochava Collective, the world’s largest independent mobile data marketplace, and Foursquare, the most trusted, independent location data and technology platform, today announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy and consent coming first as built-in measures to protect customers.
Foursquare’s 800+ audiences will be matched with 400+ million of the Kochava Collective’s devices that are derived from precise real-world visitation. This will give marketers unique added knowledge about their customers’ behaviors and shopping habits to power more successful customer acquisition and retention campaigns. Understanding a user’s location visitation journey from their local coffee shop to their favorite department store unlocks potential communication opportunities through omni-channel media.
“Privacy-first data sets will continue to become more important as the digital advertising space evolves,” said Brian Cox, General Manager of the Kochava Collective. “Our partnership with Foursquare adds a new layer to helping marketers understand their core audience and deliver relevant messaging wherever they are.”
Key features include:
Identify and segment audiences based on interests and behavioral patterns extrapolated from geo visitation. Discover new ways to increase overall retention and intent to convert.
- Identify and segment audiences based on interests and behavioral patterns extrapolated from geo visitation. Discover new ways to increase overall retention and intent to convert.
First-Party Audience Enrichment
Layer location visitation data on top of your internal first-party data to better understand brick-and-mortar brand affinity among your users.
- Layer location visitation data on top of your internal first-party data to better understand brick-and-mortar brand affinity among your users.
Tailored Omni-channel Approach
- Curate specific cross-media campaigns to connect your core users with relevant messaging on their preferred channel to increase overall user lifetime value.
“The Kochava Collective and Foursquare partnership offers customers unmatched access to one of the most extensive and rich lists of audiences in the industry,” said Rob Jonas, CRO at Foursquare. “Spanning across every vertical and behavioral lifestyle, our audiences are ready-to-use, perfect for segmentation, and adaptable to changing consumer behaviors.”
For more information go to www.kochava.com/audience-enrichment/.
Foursquare is the leading independent location technology platform, powering business solutions and consumer products through a deep understanding of location. Over 1,000 clients—including more than 50% of the Fortune 100—choose Foursquare. Foursquare’s toolkit empowers brands to measure foot traffic lift via multi-touch attribution; deliver proximity-based advertising; analyze and identify trends; drive deeper engagement via Foursquare’s industry-leading developer tools; and optimize advertising campaigns across hundreds of audiences. Foursquare’s R&D team, called Foursquare Labs, and our consumer apps round out our portfolio. Over the past 10 years, we’ve counted more than 14 billion consumer-verified place-visit confirmations, which help us keep our map and models fresh and up-to-date.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.