Press release

Leading Ed Tech Startup Sketchy Announces Andrew Sugerman as President

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Sketchy, a leading online education company that teaches complex concepts through visual memory techniques, today announced that seasoned media executive, Andrew Sugerman, has been named President. Sugerman will lead all company operations, further expand the education platform, and oversee the development of new content.

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Andrew Sugerman Named President of Ed Tech Startup Sketchy (Photo: Business Wire)

Andrew Sugerman Named President of Ed Tech Startup Sketchy (Photo: Business Wire)

“As an established executive across media, education, and publishing, Andrew is the right person at the right time to join us as President and to accelerate the company’s growth,” said Saud Siddiqui, Co-Founder and CEO, Sketchy. “With his success in scaling Disney’s publishing and education businesses to reach mass audiences, Andrew’s experience aligns with Sketchy’s long-term vision of using visual learning to make education an entertaining and enjoyable experience for all students.”

Sugerman spent over a decade at the Walt Disney Company, most notably as Executive Vice President of Global Digital Media & Publishing, where he oversaw the rapid expansion of the company’s content business spanning mobile apps, short-form content, books, magazines, and comics for Disney, Marvel, and Lucasfilm. While at Disney, he also developed and led the expansion of Disney English, a multi-location business in China that set the benchmark for the way children learn English, generating over 700 hours and 5,000 pages of interactive rich multimedia content. Additionally, Sugerman co-founded Invisible Narratives, an entertainment company that creates and distributes long-lasting intellectual property by combining the most engaged digital fandoms with world-class Hollywood storytellers. He also served as President of EF Education First’s subscription-based digital learning business, Englishtown (now English Live), that has worked with more than 11 million students from 150 countries.

“Sketchy is the perfect combination of learning, storytelling, and original content development that will spur revolutionary change and growth in the world of digital education,” said Andrew Sugerman, the newly appointed President, Sketchy. “My career in media and digital learning integrates both my experience and passions, and I’m looking forward to supporting the Sketchy founders by leading the company into its next phase of development.”

Founded in 2013 by four medical students, Sketchy uses the well-regarded memory palace technique to help students retain the overwhelming amount of information necessary for board exams and beyond. To do so, Sketchy’s videos depict memorable scenes illustrated layer by layer, in real-time, as the narrator guides students through a story to help with the memorization process. Although the company has primarily concentrated on medical school, a $30M investment from TCG and Reach Capital earlier this year will allow Sketchy to expand its content offering to new areas and other subjects to help students learn more efficiently.

“Andrew has a proven track-record of creating and amplifying brands across multiple products and formats as well as building distribution platforms to reach global audiences through high quality content, products, and creative,” said Mike Kerns, Co-Founder and Partner, TCG. ”We believe that Sketchy has a tremendous opportunity to capitalize on the rising global trend of digital education, and Andrew will be a great addition to help the team achieve this goal.”

For more information on Sketchy, please visit

About Sketchy

Sketchy is an online visual learning platform that helps students effortlessly learn and recall information through a blend of art, story, spaced repetition and memory palace techniques. Founded in 2013 by Saud Siddiqui, Andrew Berg, Bryan Lemieux, and Aaron Lemieux while in medical school, Sketchy provides its passionate user base with a relatable and entertaining way to retain the overwhelming amount of information necessary for success on board exams and beyond. TCG and Reach Capital invested $30 million in the company in 2020.