Press release

LifeCents Wins in 9th Annual Best in Biz Awards

Sponsored by Businesswire

LifeCents, a financial wellness software company, has been named a bronze winner in the Enterprise Product of the Year – Software category by Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America.

With proven success with large nonprofits like AARP, major government organizations like D.C. government, and employers such as The Standard, the LifeCents app empowers users to improve their financial knowledge and encourages users to engage with existing employee benefits, both of which ultimately lead to highly engaged, informed, and financially healthier employees. The LifeCents platform takes into account the diverse socio-economic background of users and meets users and helps them take steps–both large and small–towards achieving their financial goals.

Since the program’s inception in 2011, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands. With more than 700 entries, the 9th annual program attracted a record number of entries from an impressive array of public and private companies of all sizes and spanning all geographic regions and industries in the U.S. and Canada. Best in Biz Awards 2019 honors were conferred in 80 different categories, including Company of the Year, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Customer Service Department, Executive of the Year, Most Innovative Product, Enterprise Product, Best New Service, CSR Program, Event and Blog of the Year.

“LifeCents enhances employee engagement in employer-provided benefits, helping leadership gain an acute understanding for their employees’ financial savviness and decision-making processes,” said Blake Allison, founder and CEO of LifeCents. “We are so honored that such a prestigious panel of judges at Best in Biz recognized the profound impact we are making.”

Each year, winners in Best in Biz Awards are determined based on scoring from independent judging panels assembled from some of the most respected newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. Combining top editors’ and reporters’ unparalleled expertise and experience with the objectivity inherent in the journalistic ethos and further enhanced by the breadth and variety of outlets represented, Best in Biz Awards judging panels are uniquely able to determine the best of the best from among the hundreds of competitive entries. The 2019 judging panel included, among others, writers from Accounting Today, AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Healthcare Innovation News, Inc., Investment Advisor Magazine, USA Today and Wired.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2019, visit:

About LifeCents

LifeCents is a financial wellness company that empowers people to acquire the knowledge, build the habits, and gain the confidence they need to make smarter everyday decisions. Our wellness platform helps people become financially aware, savvy, and engaged, which is of great value to businesses and communities. For more information on LifeCents, visit