Voice calls, text messages and chatbots have made business-to-consumer (B2C) engagement more accessible, robust and efficient. Now, however, with consumer confidence in communications declining and billions lost each year to fraud through spam, scams and spoofs, legitimate businesses must protect their revenue, reputation and bottom-line. As the critical foundation of trust in communications is eroding, Rich Communication Services (RCS) gives service providers an opportunity to get it right – from the start – and make it an effective channel for brands to drive customer engagement and revenue.
Providing a strategic roadmap, VanillaPlus and iconectiv will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers. Presenters include:
- Cliff Holsenbeck – Senior Director, Product Management, iconectiv
- Robin Duke-Woolley – Founder and CEO, Beecham Research
- George Malim – Managing Editor, VanillaPlus
“Rich Business Messaging creates exciting new ways to interact with customers directly via the mobile channel, which will significantly increase customer engagement,” says Holsenbeck. “That is why it is critical to enable a secure foundation from the beginning by building in sender verification and authentication capabilities that help establish consumer trust and make it a valuable customer-engagement platform for businesses.”
Holsenbeck added that Rich Business Messaging has the potential to support businesses of all sizes across every industry by providing enhanced features like read receipts, video, group chat and shopping for products and services using intelligent chatbots. Its open ecosystem, however, is vulnerable to the same malicious targets of traditional communications such as voice, text and email. The good news for service providers and businesses is that several initiatives have already launched to help ensure RCS remains a secure and trusted communications platform and delivers on its promise to enhance engagement.
Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv’s extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit www.iconectiv.com. Follow us on Twitter and LinkedIn.