Press release

Looker Launches BEACON Events to Take Data Experiences to the Next Level

Sponsored by Businesswire

Looker today announced BEACON(™), a global event series that will spotlight the latest innovations and most impactful solutions for maximizing the value of data. This multi-city experience will provide knowledge tracks, tools and perspectives on how to tap into the true power of data. BEACON kicks off April 14th in New York City, followed by Los Angeles on April 30th.

BEACON is tailored specifically for data professionals to help all businesses – large and small – jumpstart their modern data journey by showcasing data capabilities beyond traditional business intelligence (BI) and dashboards. As an everything-you-need opportunity, BEACON events offer expert advice, answers to key questions, an understanding of the modern data landscape and how to uncover new ways of utilizing the power of data.

“With our customers spanning every industry, geography and size of business, we are constantly discovering new ways to leverage data and position it within the daily work routine,” said Lissa Daniels, head of marketing at Looker. “BEACON brings all this variety to one place with content designed for both people that have little experience with data, and data professionals who are discovering new and interesting ways to incorporate data experiences into everyday business decisions.”

BEACON attendees can expect to hear from leaders and influencers in the data industry, along with Looker experts and customers. All speakers will share insight into how they have successfully expanded their use and value of data beyond dashboards to be a vital component of business operations and improved decision making. BEACON events will be complimentary and vary in length from full-day, half-day, and breakfast events, depending on the location.

BEACON is presented by Looker, the data platform for data experiences that puts real, actionable information into the hands of its customers when they need it by infusing data into day-to-day workflows. Looker allows virtually any organization to extract value from data at web-scale, embed customized Looker data experiences and extend the platform into third-party workflows or applications. More than 2,000 companies are using Looker and half of those companies are integrating insights and experiences beyond traditional BI with over 5,000 developers creating data experiences on the platform.

Registration is now open for BEACON in New York City on April 14th with registration coming soon for other cities worldwide. Learn more about BEACON and its other locations by visiting

About Looker

Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Over 2000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. Looker joined Google Cloud in February 2020. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit

Looker, BEACON and associated marks and trademarks are registered trademarks of Looker Data Sciences, Inc. All other company and product names may be trademarks of their respective owners.