Marchex (NASDAQ: MCHX),
a leading provider of call analytics that drive, measure, and convert
callers into customers, today launched Marchex Stream, a powerful
conversational data streaming and business intelligence platform.
Marchex Stream is a new platform that analyzes consumer-to-business
conversational data, gains insights in real time and at any scale,
extracts signals of consumer intent and supports predictive analytics
and the development of artificial intelligence-driven, use-case specific
applications. It also serves as the foundation for future Marchex
product development and innovations.
In today’s fast-moving multichannel marketplace, it is critical for
businesses to be empowered to access and integrate data across multiple
communication channels, including voice and text. With Marchex Stream, a
customer’s journey can now be captured across its many touchpoints,
including inbound and outbound phone calls, SMS, messaging and chat, in
a single, unified platform and processed within seconds. This capability
is critical for businesses to be able to identify signals and act on key
insights in real time, to both accelerate sales and ensure positive
Marchex Stream enables businesses to realize the full potential and
value of conversational artificial intelligence and introduces a new set
of industry-leading capabilities, including:
Massive cloud-based conversational data storage and analytics
scalability that support Marchex’s growing base of more than one
billion minutes of analyzed consumer-to-business conversations. This
means Marchex can meet the communications solution needs of any
customer, large or small.
New streaming capabilities enable processing events and extracting
signals from conversations as they occur, making conversation
transcripts and multiple AI signals available within seconds. This
empowers businesses to act as conversations are happening, using
AI-powered insights to influence their customer’s buying decisions,
accelerate sales and improve customer experiences.
Purpose-built analytics for omnichannel consumer conversations
across voice and text. These include phone calls, SMS, messaging and
chat. Every consumer’s buying journey is unique and includes a mix of
interactions with brands across inbound and outbound voice and text
communications. This new business reality makes it essential for
brands to be able to integrate consumer data across all communications
channels and touch points in a single, unified analytics and solutions
Rich API for developers to access omnichannel conversation data
from custom applications and reports, or integrate that data with
existing business systems.
Secure by design, Marchex Stream utilizes multi-layered,
cloud-based advanced security processes and techniques to provide the
protection required to support enterprise level needs.
Additionally, Marchex Stream serves as the foundation to support new
customer engagement features and sales acceleration solutions, such as:
Real-time personalization – Marchex Stream enables brands to
personalize website content for visitors based on the content and
context of their phone calls. It can also process conversations to
generate multiple AI signals within seconds, as the conversation is
actually occurring. This signal data can in turn flow into marketing
platforms, such as Adobe Marketing Cloud, to drive the display of
targeted content to that individual or similar-segment visitors.
Accelerated Enterprise Business Intelligence – Marchex Stream
also enables dramatic acceleration in post-conversation analytics
reporting for large-scale conversational data sets, reducing
availability time to just seconds. Performance at this level can
enable businesses to operate dynamically and to capture real-time
opportunities and improve customer experiences, supporting
strategically enhanced marketing, sales, service and operations
Real-time advertising in Marchex Call Marketplace – The Marchex
Call Marketplace Ad Repository uses Marchex Stream to process business
listing requests via its real-time Ad Serving API. Listing updates
that previously took up to ninety minutes to complete are now
processed in seconds, giving advertisers programmatic access to
real-time ad inventory.
Marchex Stream is built on a proprietary, multi-layered technical
structure that includes a partnership with Snowflake, a leading secure
cloud-based warehouse solution.
“Marchex’s use of data from analyzed conversations delivers actionable
insights that can drive meaningful business results for companies,” said
Snowflake VP of Data Sharing Justin Langseth. “Snowflake’s cloud-built
data warehouse enables Marchex to quickly and securely access insights
from more than one billion minutes of analyzed conversations, delivering
mission critical solutions to their customers. Marchex is a great
example of alignment with the Snowflake mission: to enable every
organization to be data-driven.”
Marchex understands that the best customers are those who call your
company – they convert faster, buy more, and churn
less. Marchex provides solutions that help companies drive more calls,
understand what happens on those calls, and convert more of those
callers into customers. Our actionable intelligence strengthens the
connection between companies and their customers, bridging the physical
and digital world, to help brands maximize their marketing investments
and operating efficiencies to acquire the best customers.
Please visit the Marchex blog or
@marchex on Twitter (Twitter.com/Marchex) to learn more.