Max Borges Agency, an award-winning public relations firm focused 100% on consumer technology brands, has released its first ever 2020 State of the Media Landscape Report. The report covers 30,000 editorial placements across more than 80 consumer tech brands over a two-year span, offering insight into top performing outlets and press verticals, shifting trends in the types of stories tech brands are being featured in, the changing nature of editorial backlinking and more.
“The media landscape is constantly evolving and given our focus on the technology industry, we’ve honed in how such changes specifically impact consumer tech brands,” comments Lindsay Stuart, VP of Business Intelligence. “These insights give us the ability to adapt strategically, place extra emphasis on outlets that produce the best results and identify shifts in how media are covering and interacting with brands in the early stages of their development.”
Some of the highlights from this year’s report include an analysis of press results stemming from the Consumer Electronics Show, a massive event in the industry which has become the most popular time for tech brands to launch products each year. The findings share insights that could impact whether brands invest in such an event in future years, given its comparison to average launch results at other points of the year.
The report also provides actionable intelligence surrounding the sales and traffic impact across various publication verticals such as business, national and technology media outlets; as well as across various types of editorial stories, comparing results from multi-product roundups, stand-alone brand features and many other types of editorial features.
This annual analysis is a condensed version of the agency’s internal report that is used by their team to inform strategic planning for their clients, providing an even greater advantage for brands they represent in the CE industry.
To review the full 2020 State of the Media Landscape Report, follow the link here.
About Max Borges Agency
Founded in 2002, Max Borges Agency is a PR and Social Media agency with a 100% focus on consumer technology. The agency provides a full offering of marketing communications, influencer relations and branding services. As an official member of the CEA, the PR firm represents 50+ of the most innovative companies in the technology industry. The agency has been named a Best Place to Work by Outside magazine, PRNews.com and South Florida Business Journal. For more information, please visit www.maxborgesagency.com.