Press release

MegaFood Introduces Personalized Subscription Experience With Ordergroove Built on Salesforce Commerce Cloud

Sponsored by Businesswire

Ordergroove, a leader in relationship commerce, today announced that MegaFood, a leading vitamin and supplement brand, has introduced a subscription program powered by Ordergroove’s relationship commerce platform, built on Salesforce Commerce Cloud.

MegaFood crafts premium supplements with real food from trusted farm partners plus added nutrients and is committed to a more sustainable future. Looking to grow its business, MegaFood turned to Ordergroove to help develop exceptional consumer experiences that would drive long-lasting, recurring customer relationships.

“Offering convenient, personalized shopping experiences is paramount as we look to grow our loyal customer base,” said Mario Protano, Director of Direct-to-Consumer and Digital Marketing, MegaFood. “Within the first week of going live with our subscription program, we were seeing more than 25% of our daily shoppers convert from one-time buyers to recurring customers. Ordergroove’s expert capabilities and experience are enabling us to deliver the value and convenience our consumers are seeking.”

MegaFood is leveraging a new Ordergroove integration for Commerce Cloud, which can be found here. Building on years of experience providing customers with recurring, predictable and profitable revenue streams through subscriptions, reorder, memberships, clubs and boxes, the new integration includes:

  • New Pre-built Integration Cartridge: Accelerates time to value via faster implementation and go-live through automatic syncing of product and customer data and instant creation of a consumer self-management dashboard.
  • Self-Service Tools: For Ordergroove Essentials™ customers, self-service merchant tools to make it easy and convenient to manage and monitor programs and drive relationship commerce experiences that maximize consumer adoption and GMV.
  • Enhanced Payment and Data Security: Robust authentication and AES encryption for secure transmission of customer and payment data via web services, including an authenticated endpoint in Commerce Cloud enabling Ordergroove to place subscription orders on behalf of subscribers.

“MegaFood’s new subscription program is transforming their business by ensuring that consumers who shop them once, purchase from them repeatedly, adding an instant, recurring revenue stream,” said Greg Alvo, CEO, Ordergroove. “We’re thrilled to leverage our years of Salesforce expertise and new integration with Commerce Cloud to make it even easier for MegaFood to get to market quickly and realize the benefits of relationship commerce.”

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About MegaFood®

MegaFood is on a mission to change the world starting with food. A leader in the natural industry since 1973, MegaFood has remained dedicated to producing premium, award-winning supplements made with real food ingredients and added nutrients. The company works with a select group of trusted farm partners, who share in its commitment to organic and regenerative agriculture, to source many of the whole foods found in their products. A certified B Corp and the first supplement brand to have its entire line certified Glyphosate Residue Free by The Detox Project, MegaFood underscores their commitment to delivering the highest-quality products that work the best for you and for a sustainable future. Additionally, MegaFood offers products that are non-GMO, organic, vegan or vegetarian, gluten-free, dairy-free, soy-free, kosher and tested for 125+ pesticides and herbicides. MegaFood can be found at natural retail, online and at national retailers throughout North America. For more information, visit

About Ordergroove

Ordergroove helps innovative brands enable Relationship Commerce – shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships – with successful subscription, predictive reorder and membership experiences. The company’s unique combination of powerful technology, machine learning and analytics, and unmatched consumer expertise helps top brands like illy, L’Oreal, The Honest Company, Walmart, Pepsi, Nestlé and others transform their commerce experiences across every channel and thrive within the constantly shifting commerce landscape. Ordergroove is headquartered in New York, NY. For information visit