Press release

Mercato Introduces Unlimited Free, Same-Day Grocery Delivery with Mercato Green

Sponsored by Businesswire

Mercato, the online grocery eCommerce platform for independently owned grocery and specialty food stores, announced today the launch of Mercato Green. The delivery membership program allows consumers in more than 25 states across the U.S. to receive unlimited free, same-day deliveries from their favorite local grocers. Mercato will also plant a tree for every order placed by a Mercato Green member.

There are two Mercato Green membership plans – both come with a 14-day free, unlimited trial. The Neighborhood plan covers deliveries up to three miles from the store, and the City plan covers up to 10 miles. Both plans provide a deep discount for consumers who are looking for the convenience and reliability of same-day delivery from their favorite neighborhood grocers.

Online grocery sales, estimated to reach $29.7 billion by 2021, continue to climb as many people find traditional grocery shopping – parking, waiting in checkout lines, and loading groceries – a hassle. With Mercato, consumers conveniently order fresh foods and pantry staples from stores in their community. They can then have those products delivered to their doorstep, typically within an hour or two. This saves consumers hours and hassle, while at the same time supporting local, independent businesses.

“We’re making local grocery delivery more accessible to everyone,” said Mercato Founder and CEO Bobby Brannigan. “We all lead busy lives and time is often our most constrained resource. A simple trip to the grocery store can take an hour, or more, and many people go multiple times a week. Mercato Green helps reduce the time people spend on grocery shopping and increases access to these great stores. Since the monthly cost of the program is around the price of a single grocery delivery, it’s a great value as well.” provides an online storefront where consumers can easily select everything from meat and fish to produce, bakery items, prepared foods, and pantry staples. Mercato also offers merchants white label options as well as weekly circular and real-time inventory management through an API.

Consumers can get started with Mercato Green at

About Mercato

Mercato offers eCommerce and same-day delivery of high-quality groceries and specialty foods from more than 750 independently owned stores across the country. Bobby Brannigan, an entrepreneur who grew up working in his father’s grocery store in Brooklyn, NY, created Mercato to level the playing field by bringing online shopping and delivery to independent grocers and their valued customers. For more information, visit Follow us on Facebook and Instagram.