Press release

Merkle Collaborates with Adobe to Provide Rich, Holistic Customer Profiles Through Adobe Experience Platform

Sponsored by Businesswire

Merkle (,
a leading technology-enabled, data-driven performance marketing agency,
is collaborating with Adobe on its customer experience management (CXM)
platform, Adobe Experience Platform. Through this partnership, customers
who leverage both Adobe Experience Cloud and Merkle Promotions & Loyalty
Solutions will now be able to take advantage of holistic customer
experience management tools including coordinated experiences across
enterprise system touchpoints and cross-channel targeting based on
data-driven understanding of customer behavior and needs.

“Merkle is excited to expand our Adobe strategic partnership to drive
new innovations and informed experiences for our clients and their
customers,” said Tom Miller, Alliances Lead Americas at Dentsu Aegis
Network. “Our integrated solution will enhance Adobe’s Real-Time
Customer Profiles with our enriched promotions and loyalty data as a
single view for planning and activation in Adobe Experience Platform.”

Merkle was selected as one of the first experience partners due to a
focus on people-based marketing, unified data, consumer loyalty, and
engagement. To support the growth plan of the Real-Time Customer
Profile, Adobe has been working closely with its technology partner
ecosystem to enable real-time customer data profiles which are either
enriched by or used within existing enterprise systems.

“For brands leveraging both our promotions and loyalty solutions and
Adobe Experience Platform, this partnership incorporates engagement and
loyalty behavior data to deliver a rich, multi-dimensional view that
enables more robust targeting, segmentation, and engagement strategy,”
said Peter DeNunzio, CEO of HelloWorld, A Merkle Company.

Key benefits for customers using both Adobe Experience Platform and
Merkle Promotions & Loyalty Solutions include:

  • Coordinated experiences across enterprise system touchpoints
  • Unified customer view
  • Integration of loyalty program data (e.g., status, profile, segment,
    tier) into Adobe Unified Profile
  • Integration of Adobe’s Real-Time Customer Profile data (e.g., campaign
    results, site metrics) into loyalty program for optimized member
    experience, segmentation, and personalization
  • Cross-channel targeting based on a holistic understanding of customer
    behavior and needs
  • Secure, compliant integration with privacy by design and governance

Merkle Promotions and Loyalty Solutions combine HelloWorld and Merkle
Loyalty Solutions into one capability focused on a continuum of
solutions that drive consumer loyalty and engagement. These solutions
offer enterprise and global consumer engagement expertise through
full-scale loyalty programs and gamified promotions such as
chance-to-win programs, user-generated content contests, and digital
games to drive KPIs such as acquisition, data enrichment, retention, and
advocacy. To learn more visit, here.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency’s heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With 7,000
employees, Merkle is headquartered in Columbia, Maryland, with 21
additional offices in the US and 33 offices in Europe and APAC. In 2016,
the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe
Experience Cloud, the industry’s only end-to-end solution for experience
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences across customer touchpoints and channels – all
while accelerating business growth. Adobe Experience Cloud manages
trillions of data transactions and $141 billion in online sales
transactions annually. Industry analysts have named Adobe a clear leader
in over 20 major reports focused on experience – more than any other
technology company.