Messagepoint
Inc. has been named as a leading provider of Customer Communications
Management (CCM) solutions in the Aspire
Leaderboard for the second consecutive year. The Aspire Leaderboard
is a positioning grid ranking 22 vendors across the CCM industry
according to their capabilities, vision and market presence. In addition
to being selected as an overall CCM leader, Messagepoint leads in both
the Business Authoring and Content Intelligence categories.
“Messagepoint is putting a strong focus on Content Intelligence
capabilities, with artificial intelligence and machine learning becoming
the backbone of its CCM platform,” said Kaspar Roos, CEO and founder,
Aspire. “Messagepoint’s aim is to utilize Content Intelligence to easily
migrate legacy content, optimize content and automate key aspects of
content management to help business users create more consistent, higher
quality communications. These capabilities address key pain points that
have represented significant barriers to both modernization and
optimization of the customer experience.”
Messagepoint recently announced the unveiling of the Messagepoint
Advanced Rationalization and Content Intelligence Engine (MARCIE), an
artificial intelligence and machine learning-powered capability within
its award-winning cloud-based CCM platform. The new AI-powered engine is
leveraged when migrating legacy content into the SaaS-based Messagepoint
platform, when cleaning up existing content libraries and continuously
through new assisted authoring capabilities. The Messagepoint platform
enables organizations in financial services, insurance, healthcare and
other industries to enhance customer experience with optimized
customer-facing communications across print and digital channels.
“We are pleased to be recognized as a CCM leader by Aspire,” said Steve
Biancaniello, CEO of Messagepoint. “Messagepoint continues to bring
innovative solutions to the CCM market that are purpose-built to solve
some of the biggest problems companies face in managing legacy content
and creating consistent, compelling omni-channel customer experiences.
As an organization, we remain focused on making it easy for marketers
and customer servicing teams to deliver better customer experiences.”
Aspire Disclaimer
The Aspire Leaderboard is copyrighted by Aspire Customer Communications
Services Ltd. and is based on the findings and opinions of Aspire’s
consultancy organization. Aspire does not endorse any vendor, product or
service included in the Aspire Leaderboard. For tailored RFP support
please contact the Aspire team at www.aspireccs.com/contact-us/.
About Aspire
Aspire Customer Communications Services is a boutique consulting firm
specializing in the Customer Communications Management (CCM) and Digital
Customer Experience (DCX) industries. Through deep market expertise and
global insights, Aspire works with technology providers, service
providers, enterprises and investors to help them achieve their CCM
goals. Find more information about how Aspire is helping organizations
navigate the complexities of the customer communications world at http://www.aspireccs.com.
About Messagepoint
Messagepoint is a leading provider of customer communications management
software. Only Messagepoint harnesses AI-powered Content Intelligence to
automate and simplify the process of migrating, optimizing, authoring
and managing complex customer communications for non-technical
(business) users. Our customers rely on our award-winning platform to
consistently deliver exceptional, highly personalized customer
communications across all platforms and channels. For more information,
visit www.messagepoint.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190522005502/en/