Minted, the design marketplace known for bringing unique design from independent artists to consumers everywhere, today announced the launch of its licensing business serving major retailers and brands who seek differentiated design. Two global leaders in consumer design – Samsung and method – have signed on as the first partners to tap into Minted’s design sourcing and predictive analytics platform.
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Samsung, the global consumer electronics company, will feature Minted artwork on its award-winning lifestyle TV, The Frame. (Photo: Business Wire)
Over eleven years, Minted has built and perfected a technology and analytics-driven approach to sourcing design from its global community of independent artists and using consumer votes to predict which designs will sell best. Minted’s sourcing platform has fueled its growth as a direct-to-consumer brand and enabled it to expand into multiple verticals, including art, home decor, and stationery. Minted recently began serving retail partners via wholesale in art and stationery, where Minted manufactures high-quality goods for its retail partners. With the launch of Minted Licensing, more than 200,000 competition-winning patterns and designs from Minted’s artist community will be applied to any product category imaginable – consumer staples, apparel, home goods, electronics, and more.
“The launch of Minted’s licensing business gives us the unique opportunity to power product design for top retailers and consumer brands,” said Mariam Naficy, Minted Founder and CEO. “Minted’s crowdsourcing technology and predictive analytics allow our partners to meet consumers’ high bar for design. We are proud that companies we respect so much have chosen to join us to help fuel their differentiation and growth.”
Samsung and Minted
Samsung, the global consumer electronics company, will feature Minted artwork on its award-winning lifestyle TV, The Frame. The 2019 Frame by Samsung is a 4K Smart TV that delivers brilliant QLED picture quality enhancing the TV viewing experience with deep contrast, darker black levels and 100% color volume. When it is not being used to enjoy TV or movies, The Frame’s innovative Art Mode allows users to transform everyday living spaces into a dynamic gallery by displaying art and photos. Aside from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2019, the Samsung Art Store1 – the world’s largest art platform for TV – provides access to over 1200 pieces of art by prestigious artists and museums from all over the world and now includes 23 of Minted’s unique, digital designs created by 21 artists.
The Minted collection is now available at The Samsung Art Store for purchase individually or via subscription to owners of The Frame. Consumers can purchase an individual piece of art for $19.99 or subscribe to the full Art Store collection for $4.99 per month. Additionally, customers can also find framed print versions available on Minted.com ($31-$668). For more information on The Frame and Samsung Art Store, visit www.samsung.com/TheFrame.
“The Frame and Minted’s partnership redefines how a product can transform people’s homes and showcase their individual taste and lifestyle through art,” said Heeman Lee, Vice President of Visual Display Business at Samsung Electronics. “The Frame has gained global popularity, and we are thrilled to introduce the Minted collection to provide consumers with new artwork to enjoy from the comfort of their homes.”
method and Minted
method, the global home and personal care brand known for its innovative product design, will license artwork from Minted that will be featured on their iconic soap bottles in a limited-edition collection. The collaborative line will celebrate the independent artists behind the artwork and tell their stories. Each product’s fragrance is designed to thoughtfully complement the artwork. The method x Minted collaboration launches in July of 2019 and will be available for purchase at Target stores nationwide and Target.com.
“method and Minted share a belief in the power of creativity through thoughtful design to bring people together,” said Connie Chen, method’s VP of Brand. “We partnered with Minted to realize this shared value, creating a beautiful collection of planet-friendly cleaning and personal-care products that highlight independent artists and support the greater creative community.”
Minted is a design platform whose mission is to bring the best in independent design to consumers everywhere. The company’s art, stationery, and textiles products have reached over 75 million homes worldwide.
Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
The company has raised more than $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
1$4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte.